September 29, 2008 Archive

Research | September 29, 2008

Gamers look to peers for auto purchase advice

According to results of an automotive study among Ziff Davis Game Group’s 1UP Network, gamers are proving to be a significant consumer demographic that looks to its peers for product advice. >>

Mobile Marketing | September 29, 2008

Nielsen Mobile: Texting vs. talking

The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every month. >>

Social Marketing | September 29, 2008

Cone: Americans expect businesses to have social media presence

According to a new online survey conducted by Cone LLC, an overwhelming number of online Americans want businesses to interact with them via social media such as blogs and networks. >>

Research | September 29, 2008

Report: How to better target men online

Women may be the most sought after demographic for advertisers because of the sheer number of products that they purchase each year, but men shouldn't be ignored. The problem is, many researchers aren't sure where to find product-minded men or how to target them. A new study from comScore and Leo Burnett could shed light on that. >>

Search Marketing | September 29, 2008

Are you getting the most from retail search?

Online marketers know that search is a key component in any advertising campaign. However, although search isn't new it seems that marketers still aren't using search to the best advantage. According to a recent report from Compete Inc. and Google retailers using search need to include a portfolio of keyword terms to get the most for their search dollar. >>

Email Marketing | September 29, 2008

How to integrate social and email campaigns

Social networking may not have reached the tipping point quite yet, but it is nearly there. With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns. >>

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