BizReport : September 28, 2008 - October 4, 2008 Archive

September 28, 2008 - October 4, 2008 Archive

Advertising | October 03, 2008

Are your video ads hot or not?

To find the most popular part of a book you simply let it fall open and it will part on the most-read page. But what can you do to discover which part of your online video or video ad is being watched again and again? By using the new YouTube Insight service, Hot Spots. >>

Advertising | October 03, 2008

AdReaction Survey: Over content ads are acceptable

The last thing a marketer wants to do is intrude on a user's engagement with a content, social or gaming site. That could be brand suicide. According to the recent Dynamic Logic AdReaction 5 Study, over content ads aren't seen as intrusive to the user when done correctly. >>

Advertising | October 03, 2008

Nokia allows ad targeting for 10 specific cities

If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities in the United States. >>

E-commerce | October 03, 2008

How to increase the return on CSE spending

Consumer shopping engines (CSE) are becoming much more integral to ecommerce but many etailers are still unsure how to ensure the best return on their spending. While nothing beats the tried and true "try it and adjust" philosophy, here are two ways to increase the ROI of CSE spending from the start. >>

E-commerce | October 02, 2008

Simplify your website to lure consumers

It’s about this time of year when websites need a dusting down to ensure they are fresh and alluring to holiday shoppers. One way in which to lure consumers from your competitors is to ‘simplify’ your website making it quick and easy for consumers to see what they want and how to get it. >>

E-commerce | October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice. >>

Research | October 02, 2008

Survey: Surfing Internet makes Aussie men happier than sex

It seems there are many things that make us happy, like petting our pooches or having a drink with friends. Now, surfing the Internet has made its way into the Happiness Index in Australia, especially among men. >>

Advertising | October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for sales they aren't responsible for. >>

Email Marketing | October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit of a tailspin. With no end to this struggling economy in sight, is there a way to recession proof your next ad campaign? >>

Advertising | October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be in place. The study found that about 40% of the national advertisers surveyed were interested in local targeting but most are simply unsure how to implement the metrics they can find about local advertising. >>

Search Marketing | October 01, 2008

Eyeblaster takes marketers beyond the last click

With display advertising click-through rates in decline it’s important for marketers to understand the reasons behind the lack of interaction. Eyeblaster has released a tool that allows marketers to track consumer behavior and look beyond the last click. >>

Research | October 01, 2008

ACI surveys consumer online concerns

Viruses, spam, privacy and identity theft still weigh heavy on consumers’ minds, according to a survey by the American Consumer Institute’s Center for Citizen Research. >>

Advertising | October 01, 2008

Forbes.com guarantees audience reach and frequency

Forbes.com is building on its 'Brand Increase Guarantee' by introducing a new ad program, 'Total Guarantee', that guarantees marketers a combination of reach, average frequency and ad effectiveness. >>

Social Marketing | October 01, 2008

How to turn a forum into a social media hub

Most marketers know the power of an online forum. Forums can answer consumer questions, share tips and tricks and give the consumer a greater loyalty to the brand. But, can a simple forum be easily tweaked to form a social media outlet that will appeal to even more users? >>

Advertising | October 01, 2008

Is On Networks increased syndication deal good for marketers?

This week, On Networks announced that their digital AllScreen Syndication Networks is able to syndicate any television show and accompanying ad to viewers in the US and Europe. With more than 100 million viewers in their network it sounds like a good idea for marketers, right? >>

Research | October 01, 2008

Japanese surfers are sporty

It could be as simple as a holdover from the Olympics, but Japanese surfers are increasingly turning to online outlets to get their sports fix. According to a recent comScore report sports sites saw a 17% increase in traffic from Japanese visitors from July to August. >>

E-commerce | September 30, 2008

U.K. travel industry failing to embrace multi-channel selling

The travel industry, including airlines and online travel companies, is losing revenues through poor multi-channel integration and customer service, according to a new report from Foviance and RXPerience. >>

Email Marketing | September 30, 2008

"Live Offers" real-time email couponing

ExactTarget have launched a new couponing platform that enables marketers to offer on-the-fly discounts and promotions while tracking open rates, print rates, redemption and ROI. >>

Research | September 30, 2008

U.S. online video audience doubles

The number of consumers in the U.S. that watch video content online has doubled over the last 12 months, a new report has found, with growing numbers of younger viewers turning to the Internet for movies and television shows. >>

Advertising | September 30, 2008

How to boost your next online campaign response

Consumers are a fickle bunch; this is true in the online and offline world. But, there are a few tricks you can use in your next online campaign to help boost response rates - thereby boosting campaign ROI. MarketingSherpa found in a recent study that there are three near-sure-fire ways to improve campaign response. >>

Blogs & Content | September 30, 2008

ClipBlast, Clearspring partner to distribute widgets

Widgets are becoming more and more mainstream as more consumers add the content tables to their social profiles and more advertisers begin to delve into the area. Now video search engine ClipBlast has partnered with widget network Clearspring to distribute widgets. >>

Advertising | September 30, 2008

FrameMedia adds ads, news to photo loops

You've probably seen by now the digital photo frames that friends and family are adding to their computers. FrameMedia is adding a little something extra to those loops and marketers should pay close attention. FrameMedia is one arm of Interpublic's Initiative; they are adding content and ads to the picture loops. >>

Research | September 29, 2008

Gamers look to peers for auto purchase advice

According to results of an automotive study among Ziff Davis Game Group’s 1UP Network, gamers are proving to be a significant consumer demographic that looks to its peers for product advice. >>

Mobile Marketing | September 29, 2008

Nielsen Mobile: Texting vs. talking

The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every month. >>

Social Marketing | September 29, 2008

Cone: Americans expect businesses to have social media presence

According to a new online survey conducted by Cone LLC, an overwhelming number of online Americans want businesses to interact with them via social media such as blogs and networks. >>

Research | September 29, 2008

Report: How to better target men online

Women may be the most sought after demographic for advertisers because of the sheer number of products that they purchase each year, but men shouldn't be ignored. The problem is, many researchers aren't sure where to find product-minded men or how to target them. A new study from comScore and Leo Burnett could shed light on that. >>

Search Marketing | September 29, 2008

Are you getting the most from retail search?

Online marketers know that search is a key component in any advertising campaign. However, although search isn't new it seems that marketers still aren't using search to the best advantage. According to a recent report from Compete Inc. and Google retailers using search need to include a portfolio of keyword terms to get the most for their search dollar. >>

Email Marketing | September 29, 2008

How to integrate social and email campaigns

Social networking may not have reached the tipping point quite yet, but it is nearly there. With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns. >>