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BizReport : September 25, 2008 Archive

September 25, 2008 Archive

Advertising | September 25, 2008

Yahoo gives APT an upgrade

Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. >>

Ecommerce | September 25, 2008

Industry experts forecast gloomy holiday sales growth

Recent reports from TNS Retail Forward Inc. and the National Retail Federation both have a gloomy message for retailers – expect weak growth over this year’s holiday period. >>

Law & Regulation | September 25, 2008

ASA: Publishers responsible for displaying insensitive ads

Regardless of how an ad is chosen to appear on a website, the publisher must take complete responsibility for that ad’s suitability, according to recent comments from the Advertising Standards Association in the U.K. >>

Advertising | September 25, 2008

Rich media added to AdBrite network

Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform. >>

Domain Names | September 25, 2008 launches Domain MaxLock

Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. They say that one upset consumer will tell 100 people about their experience while one happy consumer will tell no one; that is more true every day, so brands need to protect their online identities from the start. >>

Email Marketing | September 25, 2008

Are you CAN-SPAM compliant?

With the new CAN-SPAM provisions could come a high cost for marketers who aren't prepared. If not or if you aren't sure, here are a few quick fixes that will help get your next email preference centers on the straight and narrow. >>