BizReport : September 21, 2008 - September 27, 2008 Archive

September 21, 2008 - September 27, 2008 Archive

Research | September 26, 2008

U.S. Internet display ad spend up 8%

Online ad spending bucked the trend of most other marketing media during the first half of 2008, according to TNS Media Intelligence, although there has been a slowdown in momentum. >>

Research | September 26, 2008

ABCe: Guardian.co.uk Britain's most popular online newspaper

The British online newspaper Guardian.co.uk has once again taken the top spot as the U.K.’s most popular news website, according to figures released by ABCe, although TimesOnline.co.uk reported the highest growth. >>

Research | September 26, 2008

Americans want more control over their online personal information

Americans are concerned about how their personal information is being used online and the tracking of their online behavior, according to a poll from the Consumer Reports National Research Center. Yet, despite the concern, very few appear to have armed themselves with the facts about the rules governing the practices. >>

Social Marketing | September 26, 2008

MySpace launches self-serve ad platform

Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves on the MySpace network. >>

Advertising | September 26, 2008

Interwoven allows targeting of unknown web visitors

Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement. >>

Social Marketing | September 26, 2008

Is crowdsourcing the next step in brand building?

More and more brands are turning to social networks and community message boards to virally spread their message to the masses. Crowdsourcing is a relatively new trend in this area which takes the thoughts of a large group of people in the form of an open call. >>

Advertising | September 25, 2008

Yahoo gives APT an upgrade

Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. >>

E-commerce | September 25, 2008

Industry experts forecast gloomy holiday sales growth

Recent reports from TNS Retail Forward Inc. and the National Retail Federation both have a gloomy message for retailers – expect weak growth over this year’s holiday period. >>

Law & Regulation | September 25, 2008

ASA: Publishers responsible for displaying insensitive ads

Regardless of how an ad is chosen to appear on a website, the publisher must take complete responsibility for that ad’s suitability, according to recent comments from the Advertising Standards Association in the U.K. >>

Advertising | September 25, 2008

Rich media added to AdBrite network

Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform. >>

Domain Names | September 25, 2008

Moniker.com launches Domain MaxLock

Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. They say that one upset consumer will tell 100 people about their experience while one happy consumer will tell no one; that is more true every day, so brands need to protect their online identities from the start. >>

Email Marketing | September 25, 2008

Are you CAN-SPAM compliant?

With the new CAN-SPAM provisions could come a high cost for marketers who aren't prepared. If not or if you aren't sure, here are a few quick fixes that will help get your next email preference centers on the straight and narrow. >>

Law & Regulation | September 24, 2008

2012 Olympics advertising restrictions "heavy handed"

If you are planning your 2012 Olympics advertising campaign and you intend to use a combination of such words as “medal”, “gold”, “summer” or even “game” then think again. The 2006 London Olympic Games and Paralympics Games Act won’t allow it. >>

Social Marketing | September 24, 2008

Almost 70% U.S. adults use social media

The latest Insight Report from MarketTools shows that the frequency of social media visits is rising and this is having a direct impact on purchasing decisions. >>

Research | September 24, 2008

Yankelovich: It takes more than green marketing

Going green may be the politically correct way to go but according to a recent study from Yankelovich, marketers need to do more than advertise their green products because consumers still aren't buying green simply because the product is green. They study found that only about one-third of consumers surveyed felt "much more concerned" about the environment now that last year. >>

Email Marketing | September 24, 2008

IAB issues new email best practices

The Interactive Advertising Bureau (IAB) has issued their latest "Email Data Management Best Practices"; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure privacy, security, improve the permissions process and improve deliverability. >>

Advertising | September 24, 2008

Contextual advertising platform - now in Spanish.

A new offering from Lucid Media could help marketers targeting the Hispanic population. This week, Lucid Media released a Spanish-language version of it's ClickSense contextual advertising platform. In the US, Hispanic Internet users are expected to reach more than 20 million by 2010 and researchers have found that a bi-lingual approach is the way to go. >>

E-commerce | September 23, 2008

$57 billion lost to site abandonment

Online retailers are losing billions of dollars every year due to site abandonment, finds behavioral analysis firm Tealeaf in their annual Online Customer Experience survey. >>

Blogs & Content | September 23, 2008

Technorati: Blogs are media

Across the globe, 184 million people have started a blog and over three-quarters of active Internet users read blogs. Technorati’s annual “State of the Blogosphere” report reveals the latest figures behind blogging in a week-long series of releases. >>

Research | September 23, 2008

Focalyst: Baby Boomers want to give something back

It appears that the “Me Generation” isn’t as self-centered as first thought. Focalyst’s latest report on Baby Boomers shows many have an altogether altruistic attitude. >>

Advertising | September 23, 2008

PubMatic launches AdFlex

If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they have enough of the right kinds of advertising inventory for different online campaigns. >>

Social Marketing | September 23, 2008

JupiterResearch: MySpace, Facebook need different approaches

If you think all social marketing applications and platforms are the same, think again. According to a recent report from JupiterResearch, users on MySpace and Facebook interact - and react - to the platforms differently and advertisers should take note of that when beginning a social campaign. >>

Viral Marketing | September 22, 2008

Comcast Spotlight, Mixpo enter video ad agreement

Small to medium sized businesses may get a boost from a new agreement between Comcast Spotlight, the ad sales division of Comcast Cable, and Mixpo, an online advertising company. The agreement makes it simple to take an existing on-air video ad into the online video ad space. >>

Advertising | September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media. >>

Social Marketing | September 22, 2008

Half of online travel consumers turn to web 2.0

No longer do online travel consumers turn solely to glossy websites, image galleries and magazine itineraries. These days, more and more travelers are turning to web 2.0 travel community-based destinations. >>

Social Marketing | September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Advertising | September 22, 2008

Opt-Intelligence rolls out LeadServe

If you're looking for another way to generate leads, consider researching a new offering from Opt-Intelligence. The lead generation platform, called LeadServe, generates leads for marketers directly from consumers who opt to receive advertising offers when they register in new websites. >>

Email Marketing | September 22, 2008

How split-testing can improve email campaigns

Sending out an email is just the tip of the iceberg when it comes to email advertising. Once the email is sent there are a plethora of metrics to keep up with, which is likely why more A/B split-testing isn't done at the beginning of a new campaign. But, not testing messages is probably a big factor in why email messages aren't performing better. >>