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BizReport : September 17, 2008 Archive

September 17, 2008 Archive

Mobile Marketing | September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report. >>

Search Marketing | September 17, 2008

AdWords Quality Score changes rolled out

“Within a few days” all AdWords advertisers will begin to see a change in their Quality Score as the promised “dynamic” calculation is brought in, announces Google. >>

Advertising | September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make sure ads placed next to the content are contextually relevant. >>

Research | September 17, 2008

Study: Gen X/Y mothers use Internet differently

Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics. >>

Viral Marketing | September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses an affordable way to enter into the online video craze. >>

Ecommerce | September 17, 2008

Shopatron launches ecommerce solution

In this troubling economy, many etailers are considering costly upgrades to their existing online hubs; upgrades that could set them back because consumers aren't buying as many goods. A new solution from Shopatron could change that by offering etailers the ability to offer real time information without costly upgrades. >>