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BizReport : September 16, 2008 Archive

September 16, 2008 Archive

Mobile Marketing | September 16, 2008

comScore M:Metrics: U.S./Europe mobile search grows

The number of mobile subscribers accessing the Internet via their phones across Europe and the U.S. continues to rise, as does the use of mobile search, according to recent figures released from comScore M:Metrics. >>

Advertising | September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily as they do search campaigns. >>

Research | September 16, 2008

Female gamer demographics, growth among girls and grannies

Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as boys and men. >>