BizReport : September 14, 2008 - September 20, 2008 Archive

September 14, 2008 - September 20, 2008 Archive

Blogs & Content | September 19, 2008

BuzzLogic invites conversation into ad network

Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which places influential blogs directly in the paths of marketers. >>

Advertising | September 19, 2008

Personifi's new tool deepens audience segments

Targeting contextually is becoming mainstream but just targeting to context isn't quite enough. To serve ultra-relevant ads, marketers need to take into account who is reading the context and, to some extent, why. The new Audience Manager from Personifi could help by giving marketers the ability to better define audience segments. >>

Advertising | September 19, 2008

CheckM8 launches ad inventory forcaster

A new tool could help publishers better manage their advertising inventory. This, in turn, could help marketers better manage their campaigns. The AdVantage Inventory Yield Manager from CheckM8 uses SMARTtags to manage ads based on user behaviors and website metrics. >>

Advertising | September 18, 2008

AdCamo introduces brandable cursors

Just when you thought every possible pixel had been targeted for advertising, someone monetizes another piece of Internet real estate. This time, the humble cursor gets a marketing makeover. >>

Mobile Marketing | September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand. >>

Advertising | September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience composition. >>

Email Marketing | September 18, 2008

Three ways to improve email lists before the holidays

With the holidays rapidly approaching, marketers everywhere are scrambling to ensure they get the biggest bang for their marketing bucks. For email marketers, here are a few tried and true - and possibly overlooked - ways to improve email campaign response rates. >>

E-commerce | September 18, 2008

Can anonymous information increase your bottom line?

A new venture, called BlueKai, is betting anonymous shopping information can help etailers across the World Wide Web. Launched this week, the data exchange forms partnerships with data sellers to distribute anonymous shopping behaviors and data that will - hopefully - drive better monetization of websites. >>

E-commerce | September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Mobile Marketing | September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report. >>

Search Marketing | September 17, 2008

AdWords Quality Score changes rolled out

“Within a few days” all AdWords advertisers will begin to see a change in their Quality Score as the promised “dynamic” calculation is brought in, announces Google. >>

Advertising | September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make sure ads placed next to the content are contextually relevant. >>

Research | September 17, 2008

Study: Gen X/Y mothers use Internet differently

Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics. >>

Viral Marketing | September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses an affordable way to enter into the online video craze. >>

E-commerce | September 17, 2008

Shopatron launches ecommerce solution

In this troubling economy, many etailers are considering costly upgrades to their existing online hubs; upgrades that could set them back because consumers aren't buying as many goods. A new solution from Shopatron could change that by offering etailers the ability to offer real time information without costly upgrades. >>

Mobile Marketing | September 16, 2008

comScore M:Metrics: U.S./Europe mobile search grows

The number of mobile subscribers accessing the Internet via their phones across Europe and the U.S. continues to rise, as does the use of mobile search, according to recent figures released from comScore M:Metrics. >>

Advertising | September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily as they do search campaigns. >>

Research | September 16, 2008

Female gamer demographics, growth among girls and grannies

Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as boys and men. >>

Social Marketing | September 15, 2008

Twitter as a marketing tool?

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How? >>

Research | September 15, 2008

CNN completes cross-platform audience behavior survey

CNN International has become the first European media owner to conduct a cross-platform survey on audience behavior. In particular, the extensive survey highlighted the growing significance of mobile. >>

Advertising | September 15, 2008

Another online ad spend forecast, another downwards revision

For the last few months forecasters have been revising their global online ad spend predictions… downwards. Another report, this time from Jefferies & Company, reflects a similar trend. >>