BizReport : September 12, 2008 Archive

September 12, 2008 Archive

Research | September 12, 2008

IMRG: British shoppers prepare to go online for Xmas gifts

The rush of reports about consumer shopping behaviors in the run up to Christmas has begun. The most recent, from the Interactive Media in Retail Group, found that almost 80% of Brits intend to shop for seasonal gifts online. >>

Loyalty Marketing | September 12, 2008

Customer retention becomes business priority

New research carried out by SPSS Inc. has revealed customer retention as a top priority for European businesses, as consumers become less brand loyal and more price sensitive. >>

Ecommerce | September 12, 2008

Are you getting the best payment processing deal?

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren’t which has led to the launch of a comparison-shopping website for B2B financial services. >>

Advertising | September 12, 2008

Politico.com targets wealthy through ad network

Luxury brands will want to investigate a new advertising network from Politico.com. The political news hub has launched a vertical advertising network targeted the affluent, well educated, political consumers. >>

Mobile Marketing | September 12, 2008

Are marketers doing enough in the mobile realm?

Consumers are engaging on mobiles at an ever-increasing rate. According to a recent Nielsen Mobile report, about 77 million US consumers report having received/viewed a mobile ad (80% increase YoY). However, even though consumers are seeing some mobile ads, the number of ad views is surprisingly lower. >>

Mobile Marketing | September 12, 2008

4INFO, Velti forge mobile marketing partnership

If the number of partnerships being formed in the mobile arena means anything then mobile is getting ready to make big strides in the marketing world. The latest partnership, between 4INFO and Velti, gives mobile marketers the ability to track clicks, plan and execute different types of mobile campaigns. >>