September 11, 2008 Archive

Ecommerce | September 11, 2008

Affiliate sales and budgets in decline

British marketers are spending less on affiliate marketing, reports E-consultancy, and sales via the channel have declined from last year. >>

Ecommerce | September 11, 2008

A vintage year for Amazon?

At the start of the year, rumors appeared in the press that Amazon might be making a strategic move into wine sales in the U.S. after the online giant was seen to be recruiting a senior wine buyer. Recent wine industry reports indicate that Amazon is now a lot further down the line. >>

Research | September 11, 2008

comScore: 75% U.S. Internet users watch video online

New figures released by comScore show that three-quarters of the U.S. Internet audience watched online video during the month of July. >>

Mobile Marketing | September 11, 2008

PointRoll debuts rich media units for mobiles

Rich media has reached mobile. This week PointRoll, a rich media ad provider, partnered with USA Today to debut a new offering: rich media mobile ads. PointRoll serves more than 70 billion rich media impressions yearly. >>

Trends & Ideas | September 11, 2008

A unified site may be better than a micro-site

Have you created a micro-site for a specific brand's campaign? How about more than one micro-site? If so you may be doing more harm than good because the content and keywords for different campaigns may be competing against themselves. >>

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