BizReport : September 7, 2008 - September 13, 2008 Archive

September 7, 2008 - September 13, 2008 Archive

Research | September 12, 2008

IMRG: British shoppers prepare to go online for Xmas gifts

The rush of reports about consumer shopping behaviors in the run up to Christmas has begun. The most recent, from the Interactive Media in Retail Group, found that almost 80% of Brits intend to shop for seasonal gifts online. >>

Loyalty Marketing | September 12, 2008

Customer retention becomes business priority

New research carried out by SPSS Inc. has revealed customer retention as a top priority for European businesses, as consumers become less brand loyal and more price sensitive. >>

E-commerce | September 12, 2008

Are you getting the best payment processing deal?

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren’t which has led to the launch of a comparison-shopping website for B2B financial services. >>

Advertising | September 12, 2008

Politico.com targets wealthy through ad network

Luxury brands will want to investigate a new advertising network from Politico.com. The political news hub has launched a vertical advertising network targeted the affluent, well educated, political consumers. >>

Mobile Marketing | September 12, 2008

Are marketers doing enough in the mobile realm?

Consumers are engaging on mobiles at an ever-increasing rate. According to a recent Nielsen Mobile report, about 77 million US consumers report having received/viewed a mobile ad (80% increase YoY). However, even though consumers are seeing some mobile ads, the number of ad views is surprisingly lower. >>

Mobile Marketing | September 12, 2008

4INFO, Velti forge mobile marketing partnership

If the number of partnerships being formed in the mobile arena means anything then mobile is getting ready to make big strides in the marketing world. The latest partnership, between 4INFO and Velti, gives mobile marketers the ability to track clicks, plan and execute different types of mobile campaigns. >>

E-commerce | September 11, 2008

Affiliate sales and budgets in decline

British marketers are spending less on affiliate marketing, reports E-consultancy, and sales via the channel have declined from last year. >>

E-commerce | September 11, 2008

A vintage year for Amazon?

At the start of the year, rumors appeared in the press that Amazon might be making a strategic move into wine sales in the U.S. after the online giant was seen to be recruiting a senior wine buyer. Recent wine industry reports indicate that Amazon is now a lot further down the line. >>

Research | September 11, 2008

comScore: 75% U.S. Internet users watch video online

New figures released by comScore show that three-quarters of the U.S. Internet audience watched online video during the month of July. >>

Mobile Marketing | September 11, 2008

PointRoll debuts rich media units for mobiles

Rich media has reached mobile. This week PointRoll, a rich media ad provider, partnered with USA Today to debut a new offering: rich media mobile ads. PointRoll serves more than 70 billion rich media impressions yearly. >>

Trends & Ideas | September 11, 2008

A unified site may be better than a micro-site

Have you created a micro-site for a specific brand's campaign? How about more than one micro-site? If so you may be doing more harm than good because the content and keywords for different campaigns may be competing against themselves. >>

Search Marketing | September 10, 2008

Search engine advertiser counts drop

Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. >>

Mobile Marketing | September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular. >>

Search Marketing | September 10, 2008

Ten tips to titivate your title tags

Is it time to tidy up your title tags? By doing so, you can increase click-throughs to your website and ensure a professional look to your search engine listings. >>

Research | September 10, 2008

ComScore: Health information category increased 21% year over year

If you're looking for a hot area in which to advertise, consider the online health information category. According to a recent comScore report, that category increased at a four-times-faster rate than the Internet as a whole. >>

Social Marketing | September 10, 2008

SplashCast, Clearspring partner for social ad platform

Clearspring Tecnologies, a widget distribution and monetization service, and SplashCast, a company which connects advertisers with social outlets, have partnered to connect brands with social networks. >>

E-commerce | September 10, 2008

Can an opt-out plan increase your profile?

To comply with email best practices and CAN-SPAM legislation, email marketers must have an opt-out policy. But, is there more than you can do than send a simple "You've Been Unsubscribed" message? Of course there is, but there are rules to optimizing opt-out messages just like there are rules for regular email campaigns. >>

Social Marketing | September 09, 2008

Social media use hampered by fear, apathy

Many companies know the benefits associated with the use of social media, but many aren’t ready to put their money where their mouth is, citing fear and apathy as key barriers to its use. >>

Social Marketing | September 09, 2008

British bosses ban "social notworking"

Social networking may well be a popular online activity, but “not on our time” say European bosses who are beginning to impose bans on the productivity-sapping sites. >>

E-commerce | September 09, 2008

ShopAds meld e-commerce with display advertising

Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that. >>

Research | September 09, 2008

Green marketers should target older

If you've gone green in your ad campaigns, good for you. If your green campaigns are targeted for the youth market, however, you could be missing the boat. A recent survey found that older consumers are more apt to be influenced by green products and green campaigns than younger consumers. >>

Advertising | September 09, 2008

Agencies: Marketers want more from you

Marketers may be turning to advertising agencies in droves to make the most of every advertising dollar but according to a recent survey, sponsored by Sapient, marketers aren't getting everything they want. The survey found that marketers want more, especially in the digital space, from their agency contacts. >>

Blogs & Content | September 09, 2008

How to get the most from your blog

If you've begun a company blog to keep consumers and business associates up to date on the latest news about your products, you aren't alone. But, are you getting the most from your blog? Chance are, your blog could stand a little rejuvenation so that it becomes a must read instead of a place to waste a few minutes between meetings. >>

Search Marketing | September 08, 2008

British firms to raise SEO budgets this year

British companies will spend over $3.5 billion on search campaigns this year, according to new findings published by e-Consultancy, as overall spending on search activity is set to continue to rise. >>

Research | September 08, 2008

Online video ad spend forecast to rise

Spending on online video advertising is expected to rise over the next couple of years, according to a new report from online video ad network, LiveRail. >>

Mobile Marketing | September 08, 2008

Gartner: Mobile sales exploding worldwide

If you needed another reason to seriously consider investing more money in mobile marketing this could be it: according to a recent report from Gartner, mobile phone sales worldwide will reach 1.28 billion this year. That is an 11% increase over 2007. >>

Email Marketing | September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Social Marketing | September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report companies with influencer programs have a higher rate of loyalty. >>