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BizReport : Trends & Ideas archives : August 28, 2008


U.S. business-to-business marketers boosting overseas budgets

Over half of U.S. business-to-business marketers are anticipating increases in their overseas marketing budgets, according to a recent online survey conducted by BtoB.

by Helen Leggatt

While reports are out that marketers may be dealing with decreases in marketing budgets, another report, featured on b2bonline.com, suggests that U.S. business-to-business marketers will be increasing theirs.

In particular, the report finds that it is overseas marketing budgets that will increase. BtoB found that, of the 274 U.S. marketers surveyed:

- 60% anticipate increases between 1% and 10% this year
- 24.8% anticipate increases between 11% and 20%
- 8.8% anticipate increases between 21% and 30%
- 6.4% anticipate increases of over 30%.

Not all marketers plan to increase overseas marketing budgets. Around 88% plan a decrease of up to 10% and 12% plan decreases of more than 10%.

Despite this increase in overseas interest, and the increasing diversion of funds toward attracting a larger international audience, the BtoB survey found that 69.7% of marketers did not have a multilingual website and 58.4% did not provide multilingual marketing materials.






Tags: business-to-business, international marketing, multilingual








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