Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : August 04, 2008
Tweens use search to navigate 'Net
Search is an integral part of a tween’s online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters.
Eight of out 10 tweens use the Internet for at least one hour a day, compared with 68% reporting they watch an hour of TV per day. The Internet is clearly a leading channel for marketers to reach this demographic.
How are tweens navigating the Internet? No less than 40% of tweens, youngsters aged 10 – 14 years old, use search engines to find information on the Internet, says DoubleClick Performics’ Stuart Larkins. And which search engine is most used by tweens? Why, Google, of course. Over three-quarters of tweens who used search to find products and information online used Google and the second most popular was Yahoo, used by 14%.
“To capture the demand generated in complementary channels, marketers should incorporate search ads into other online and offline marketing campaigns,” said Larkins in a recent Chief Marketer article. “While a nice rule of thumb for any marketing program, this golden rule is especially true when targeting tweens.”
Tags: search engines, search marketing, tweens
Subscribe to BizReport
Latest Headlines
- Social network targets job seekers
- Can domain segmentation increase email ROI?
- Report: The 2008 holidays may not be as bleak
- Mobile phones take on new roles
- MRI: Email most popular online activity
- Internet access via mobile booming in Britain
- PowerReviews gives SMBs online review option
- Media6Degrees launches to public
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
Just two quick thoughts: 1. By all means, let's go after these young, impressionable kids by all means possible, and if we can find a way to reach their even younger siblings, that would be perfect too. 2. I thought the Internet was supposed to be a pure landscape where love, peace, happiness, harmony and conversation ruled the day. Apparently I was wrong; apparently it is a marketers wet dream. God save the children.
Posted by: Jim Sweeney on August 14, 2008 15:50