Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : August 07, 2008
Russia's online ad spend rising
Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country.
Recent figures from the Public Opinion Foundation put the number of Russians online at around 37.7 million, or 29% of the population.
In the first half of 2008, online advertising in Russia was up 73% on the same period last year, according to a report from MindShare Interaction, reports The Moscow Times. The estimated $260 million was spent mostly on contextual ads (62%) and display ads (38%).
"So far in Russia, most of the online ads are distributed among three major search portals -- Yandex, Rambler and Google, which recently acquired Begun," said Andrei Chernyshov, general director of the AdWatch advertising agency.
The top 10 online display advertisers, as reported by the Russian business daily Kommersant, were as follows:
Ford Motor Company - $4.6m
MTS - $2.5m
Megafon - $2.3m
General Motors - $2m
VimpelCom - $1.9m
Peugeot Citroen - $1.6m
Nissan - $1.5m
Samsung - $1.3m
Honda - $1.2m
Proctor & Gamble - $1.1m
MindShare Interaction projects that online advertising spending in Russia will reach over $600 million by year end.
Tags: display advertising, online ad spend, online advertising, Russia
Subscribe to BizReport
Latest Headlines
- U.S. business-to-business marketers boosting overseas budgets
- CheckFree: Security no longer main barrier to online banking
- ANA: Marketers being asked to reduce marketing costs
- How to get more from email list generation
- Study: Advertising networks can accelerate online sales
- Russia's online audience is growing the fastest
- Online leisure travel market grows, bookings drop
- Pew identifies 4 news audience groups
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.