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BizReport : Trends & Ideas : August 27, 2008


MuseWorx: Virtual OS for marketers launched

The launch of a new virtual operating system for marketers, that leverages the power of cloud computing, will see millions of professionals joining up over the next six months, according to reports.

by Helen Leggatt

museworx%20logo.jpgIn a bid to create a “single, shared and secure ecosystem that integrates functions, processes software, people and resources”, MuseWorx has launched the first ever operating system, based on cloud computing, for marketers.

MuseWorx will bring together professionals from across a multitude of marketing functions including advertising agencies, interactive agencies, creative firms, publishers and promotion agencies. Marketing-related service providers will also be involved including video production companies and stock photo libraries.

Over 250,000 marketers joined the MuseWorx beta and the company is confident more will follow. "By leveraging cloud computing, the MuseWorx platform can support the millions of marketers we expect to be using the system within the next six months," said Robert Wilson, co-founder of MuseWorx.

Tags: cloud computing, operating system

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