Marketers to get ‘unrivaled insights’ into WOM

Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring.

by Helen Leggatt

bzzagent%20logo.jpg International word-of-mouth (WOM) network BzzAgent is teaming up with text analytics software company Attensity to provide what they describe as “unrivaled insights” into conversations about brands.

“We’ve been sitting on a proverbial gold mine filled with more than a million reported conversations,” said BzzAgent’s founder and CEO, Dave Balter. “Attensity’s solution will allow our clients to reap the fullest benefits of marketing’s most precious resource: consumer opinions.”

Each month, BzzAgent’s volunteers submit around 100,000 reports. Attensity’s text analytics technology will analyze the data contained within these reports to identify “facts, sentiment, opinions, requests, trends, and trouble spots".

Attensity is also able to provide information on product and service issues, reactions to marketing and selling efforts and even buying signals.

“Our relationship with Attensity promises to prove the correlation between words and wallets, empowering our clients to harness the power of word of mouth for much more than product awareness and trial,” said Balter.