Lyris revamps ListManager

Online marketing experts Lyris have revamped and relaunched their ListManager platform, which now gives marketers to digest and diagnose email deliverability issues. Marketers can now send email messages over multiple IP addresses to improve inbox delivery rates.

by Kristina Knight

Another option, MailStream Optimization, gives marketers the ability to lump customers from a single IP address together, improving delivery rates and helping to keep their own online reputation high. This also helps to ensure that emails will reach inboxes at the right time. These parallel emails also helps marketers to identify specific segments of their list base.

"Marketers continue to be frustrated by a lack of functionality that gives them assurance that emails are being properly delivered," said Blaine Mathieu, Chief Marketing Officer of Lyris. "With marketers' jobs becoming increasingly complex, Lyris ListManager 10's email deliverability enhancements are must-haves for success."

Another enhancement is Smart Bounce Processing which helps to weed out bad email addresses while keeping good addresses going.

Finally, the Dynamic Block Reaction gives marketers the ability to adjust content limitations placed on emails by ISPs based on the response codes given. This, again, helps with deliverability and ensures that email messages reach the places they need to reach at the right time.