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BizReport : Search Marketing : August 07, 2008
Google continues to dominate U.K. search
Google continues to reign supreme in the U.K., nudging its share of search up 0.5% to take it over the three-quarter mark. The gap between the search engine giant and its nearest rivals is now as big as it’s ever been.
Almost 4 billion searches were carried out in the U.K during June, 2008, a huge majority of them via Google. According to recent findings by comScore, British searchers made around 4.1 searches per day that month.
comScore’s data shows the disparity between Google and its nearest rival, which isn’t even a search engine, eBay, with a paltry 5.5% share. Yahoo and Microsoft appear next on the list with 4.3% and 3.4% respectively.
Some in the industry are voicing concern. “Google's dominance of search is far from a surprise - but the fact that their market share has grown further will be a major worry for the company's competitors,” writes TechRadar’s Patrick Goss.
Tags: search engine
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