Channel Intelligence, buySafe partner for retailing opportunity

Retailers taking part in the Channel Intelligence SellCast program will get a bit more of a boost with consumers thanks to a partnership with the buySafe network. The partnership gives retailers the ability to list their products within buySafe's Bonded Shopping Network, an online advertising network that connects online shoppers with merchants.

by Kristina Knight

The Bonded Shopping Network is basically a seal of approval. Shoppers worried about giving their personal information over the Internet are assured that the merchants they are dealing with are trustworthy and reliable. The company actually bonds the merchants in the network and reportedly helps to increase shopping conversion rates by as much as 15%.

The partnership gives buySafe shoppers a new outlet for their online shopping surfing while Channel Intelligence etailers are given access to millions of new shoppers who are highly engaged because they are assured of a safe shopping experience.

"The [Bonded Shopping Network] provides our customers with a secure and innovative way to reach consumers," said John Gaset, vice president and general manager of SellCast for Channel Intelligence. "Working with buySafe will make it easier for shoppers to find the product they want, from the retailers they can trust."