BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce : August 19, 2008


A picture is worth many search terms

Sometimes words are not enough and online consumers want to shop with their eyes, much as they do offline. A virtual search and browse company is harnessing the power of images and becoming popular with major media brands across the globe.

by Helen Leggatt

pixsta%20logo.gifHave you ever been in the position where you know what you want, but you don’t know what it is until you see it? It seems online consumers struggle with this dilemma, too, and when search terms fail them, they readily turn to images.

Shoetube and TheBagLady U.S. are American clients of visual search and browse company Pixsta, as are The Telegraph, Cosmopolitan and Handbag in the U.K. Pixsta’s clients currently hail from France, Germany and Greece, too.

Pixsta’s AdImages product allows marketers to present ads as a selection of images. The images, which can be browsed by consumers for product, price and brand information, update with relevant product suggestions when a consumers clicks on an item.

Despite the length of time and engagement that Pixsta AdImages ads offer, no click-through costs are incurred until the consumer clicks on the “shop” button. At this stage the consumer is taken to a product-specific landing page from where the checkout is but a click away.

"Pixsta offers an innovative and highly targeted means of reaching a new customer base,” said Emma Bott, e-commerce manager for fashion store Karen Millen. “The concept of browsing for garments visually, rather than being dependent on keywords or descriptions defined by the retailer, is far closer to the in-store shopping experience."

Tags: ad format, product images, visual search

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2008/08/a_picture_is_worth_many_search_terms.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.