BizReport : August 31, 2008 - September 6, 2008 Archive

August 31, 2008 - September 6, 2008 Archive

Research | September 05, 2008

Internet TV viewership rises

A fifth of American households with Internet access watch television broadcasts online, according to a study by TNS and the Conference Board. Convenience is a prime driver, but skipping ads is also a motive. >>

Viral Marketing | September 05, 2008

HP Labs questions effectiveness of viral marketing

New research from HP Labs suggests viral marketing isn’t quite as potent as everyone seems to think it is and people aren't as social as they think they are. >>

Search Marketing | September 05, 2008

AdWords adds new geographic report

Advertisers using Google AdWords can now access a new report that will detail the geographic distribution of their impressions, clicks, and conversions down to ad group level. >>

Advertising | September 05, 2008

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open. To help local businesses through, MerchantCircle has launched a B2B solution which connects local businesses with national brands. >>

Advertising | September 05, 2008

Report: Specific Media reaches more MVC's than competitors

What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family and friends. According to a recent report from Specific Media, their ad network reaches more MVCs than other ad networks. >>

E-commerce | September 05, 2008

Study: Willingness to buy is most important factor

Forget about launching an innovative video campaign, dreaming up tie-in offers to draw print readers or television viewers to the web. According to a recent study from Lockard & Wechsler Direct, all of the fancy ad mechanics in the world won't increase the ROI of holiday campaigns. To do that, marketers must first create a willingness to buy - read spend - in the consumer. >>

Mobile Marketing | September 04, 2008

Ipsos Mendelsohn: Use mobile to target rich

The well off spend more time online than those with average and lower incomes, according to a new survey from Ipsos Mendelsohn, and the richer they get the more time they spend online. >>

Social Marketing | September 04, 2008

Online social networking? What's that?

Do you know what online social networking is? Of course you do. But did you realize that over half of adults across the globe haven’t a clue what it is? New statistics from Synovate tell a different story surrounding the hype about the future and uptake of online social networking. >>

E-commerce | September 04, 2008

Optimost's technology could increase site optimization

Every etailer knows that to truly engage the online consumer, landing pages have to be optimized. But what about the rest of our website? Does that matter as much as the landing page? Of course it does; but how do etailers optimize an entire site? >>

Blogs & Content | September 04, 2008

How to cash in on the mommy blogger craze

Rich media, specifically blogs, podcasts and video, are a great resource for marketers trying to reach the Mommy Market. According to a recent report from Marketing Sherpa moms, who spend more than $2 trillion each year and control more than three-quarters of household income, are most likely to become engaged with new media. >>

Advertising | September 04, 2008

How to increase sales in tough economic times

It is never more about the ad than when budgets get lean - like they are in the US right now. Retailers begin to wonder how to garner consumers' attention so they can get the most from ad campaigns. New research from E-Poll could help by pinpointing consumers attitudes about certain brands. This is especially important as we head into the busy holiday shopping season. >>

Advertising | September 03, 2008

Storybids brings online video creators and advertisers together

Watchers of online video are irritated by interruptive advertising, and will take any opportunity they can to skip it. How can you, as advertisers, get your products in front of online video viewers without upsetting them? >>

Research | September 03, 2008

Mobile social networking growth ahead

Social networking is a hot topic, and has been for a while. Interest is now switching to mobile versions of social networks and two recent studies suggest a bright future for keeping track of friends while on the move. >>

Research | September 03, 2008

YouGov: Brits suffering from 'discomgoogolation'

The Brits are seriously addicted to the Internet, according to recent research, and would rather have their power, gas and water cut off before losing access to the web. >>

E-commerce | September 03, 2008

ComScore: All consumers are cutting back

The US economy has even more people worried according to a new report from comScore. The study indicates that all consumer segments are cutting back on new purchases because of inflation and the housing crisis. >>

Mobile Marketing | September 03, 2008

Study: Mobile teens want talk, not ads

Teens may not be as receptive to ads-for-minutes as mobile marketers originally thought. According to recent research from comScore, teens in the US love their phones and love to talk, text or chat but they don't love ads in exchange for talking, texting and chatting. >>

Research | September 03, 2008

Why the Boomer market is more important than ever

Gen X and Y and the Millenials may seem like the sexiest consumers for online marketers to target but according to a new report, they are not. Researchers have found that Boomers (those aged 40 - 59) are actually spending more money on themselves and on others than any other generation. This makes Boomers a key targeting point for marketers. >>

Mobile Marketing | September 02, 2008

U.S. to top mobile Internet use rankings?

The U.K. has always come top of mobile Internet use rankings, thanks to the wide availability of mobile phone packages that have been around for a number of years. But, mobile analytics and mobile Internet access provider, Bango, believe that the long British reign could soon be over. >>

Email Marketing | September 02, 2008

eROI: Email marketers are slacking

Email marketers know what they should be doing to maintain best practice and increase deliverability, opens, clicks and conversions, but few are actually doing it, according to the most recent of eROI’s quarterly email marketing studies. >>

Advertising | September 02, 2008

Six essentials for successful podcasting

Last year, around 18.5 million people in the U.S. listened to a podcast. This figure is predicted to rise significantly over the next few years as the iPod and various other portable devices continue to infiltrate daily routines. What can you do to ensure a top-class podcast production? >>