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BizReport : August 29, 2008 Archive

August 29, 2008 Archive

Research | August 29, 2008

DMA: Catalogs are still solid publications

With all of the talk about magazines and newspapers losing readership and ad dollars, it seems that one publication type - the catalog - is still going strong. According to a recent report from the Direct Marketers Association (DMA), paper catalogs are still the top remote sales channel. >>

Research | August 29, 2008

Tight budgets push Americans online for travel information

Now may be the time to push those bargain basement deals by advertising on travel websites. That, according to a recent comScore report which shows that consumers are increasing their trafficking of online travel and information sites as the search for the best travel deals. >>

Advertising | August 29, 2008

Broadband video: It's all about content

When it comes to online advertising, no two ads are alike and no two ad campaigns are. This leads to a lot of insecurity in the market, especially with new platforms popping up each year. For broadband video, there are definite rules to be followed. >>