BizReport : August 24, 2008 - August 30, 2008 Archive

August 24, 2008 - August 30, 2008 Archive

Research | August 29, 2008

DMA: Catalogs are still solid publications

With all of the talk about magazines and newspapers losing readership and ad dollars, it seems that one publication type - the catalog - is still going strong. According to a recent report from the Direct Marketers Association (DMA), paper catalogs are still the top remote sales channel. >>

Research | August 29, 2008

Tight budgets push Americans online for travel information

Now may be the time to push those bargain basement deals by advertising on travel websites. That, according to a recent comScore report which shows that consumers are increasing their trafficking of online travel and information sites as the search for the best travel deals. >>

Advertising | August 29, 2008

Broadband video: It's all about content

When it comes to online advertising, no two ads are alike and no two ad campaigns are. This leads to a lot of insecurity in the market, especially with new platforms popping up each year. For broadband video, there are definite rules to be followed. >>

Trends & Ideas | August 28, 2008

U.S. business-to-business marketers boosting overseas budgets

Over half of U.S. business-to-business marketers are anticipating increases in their overseas marketing budgets, according to a recent online survey conducted by BtoB. >>

Research | August 28, 2008

CheckFree: Security no longer main barrier to online banking

Security concerns among online Americans are fading and more are willing to go online to perform everyday banking and bill payment activities. In fact, three-quarters of online Americans now do so online, according to a new survey from bill payments technology provider, Checkfree. >>

Research | August 28, 2008

ANA: Marketers being asked to reduce marketing costs

Marketers across a wide range of industries believe their overall marketing budgets will be cut, and many are already being asked to identify cost savings, according to a new survey from the Association of National Advertisers. >>

Email Marketing | August 28, 2008

How to get more from email list generation

Every email marketer wants more list subscribers, but the fact is that a huge email list doesn't necessarily mean a huge ROI from any email campaign. Most recipients skim over email marketing messages or delete them without a read. Knowing that, marketers are still trying to find ways to reach more subscribers when they should be trying to reach their existing subscriber base in a better way. Here are a few tips. >>

E-commerce | August 28, 2008

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%. >>

Research | August 28, 2008

Russia's online audience is growing the fastest

If you're thinking of targeting a foreign audience, you may want to check on the Russians. According to the latest ComScore research, Russia has the fastest growing online audience in Europe. Of the more than 240 million European consumers online about 17.4 million are Russian; that is an increase of 27% year over year (YoY). >>

E-commerce | August 27, 2008

Online leisure travel market grows, bookings drop

While eMarketer forecasts the U.S. online leisure travel market is set to grow over the next four years, the research firm also notes that the number of travelers booking online is dropping. Is this a result of the current economic climate or are online travel agents’ sites to blame? >>

Research | August 27, 2008

Pew identifies 4 news audience groups

Pew has named four news audience groups, based on their use of traditional and digital media to keep up to date with the news. Which one are you? >>

Trends & Ideas | August 27, 2008

MuseWorx: Virtual OS for marketers launched

The launch of a new virtual operating system for marketers, that leverages the power of cloud computing, will see millions of professionals joining up over the next six months, according to reports. >>

Research | August 27, 2008

Report: '08 ad outlook dims, search outlook brightens

There is good news and bad news for online marketers. The bad? Another analytics firm has lowered their online advertising expectations for the year. The good? The outlook for the immediate future, meaning 2009, is brightening. Today, Carat, lowered their expectations for 2008 both globally and in the US; they now expect global ad spending to increase by about 5% and in the US to rise by only about 2%. >>

Research | August 27, 2008

Report: Consumers trust businesses less

A recent survey from Gallup and the Better Business Bureau should cause most businesses to take a second look at their policies - and their advertising - because consumers are losing trust very quickly. According to the report, in a seven month period trust in thirteen of fifteen industries dropped by nearly 15%. Even more disturbing is that 47% of consumers say they have "very little or no" trust in business. >>

Search Marketing | August 27, 2008

Google's search lead extends

Of the almost 12 billion searches performed by Americans in July, Google accounted for just over 7 billion, cementing their lead - if there was ever any doubt - in the search wars. According to comScore's monthly report, Google's search lead bounced up only a few-hundredths of a percentage point. >>

Research | August 26, 2008

Olympic site most visited from within China

China takes gold for the greatest number of visitors to the official Beijing Olympics website during the first few days of the event, according to recent research from comScore. >>

Internet | August 26, 2008

Will IE8 disrupt online advertising?

A new version of Microsoft’s Internet Explorer is soon to be released, and some advertisers fear a new privacy feature has the potential to be an ad blocker. What does the new feature do, and might it affect Internet advertising? >>

Viral Marketing | August 26, 2008

Why marketers should consider cause marketing

Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a recent report, charitable actions can lead consumers to action. >>

Social Marketing | August 26, 2008

Interpublic backs SocialVibe to link social nets with brand

Think the social realm is too large to harness for your brand? Consider a new offering from SocialVibe which allows social network users to endorse different brands. SocialVibe has partnered with Interpublic's Emerging Media Lab for the platform. >>

Research | August 26, 2008

Report: Games aren't just for boys any more

Forget about testosterone, it's all about estrogen. Or at least partially. According to a new report from the Casual Games Association, online gamers are increasingly women over the age of 30, which means a new marketing strategy is in need. >>

Email Marketing | August 25, 2008

E-consultancy: UK email marketing spend to rise

The credit crunch and marketing budget restrictions can’t crush the popularity of email marketing among British marketers, in fact it positively fuels it. A new report forecasts that spending on email marketing in the UK is set to rise over the next year. >>

Blogs & Content | August 25, 2008

The Pros and Cons of a Corporate Blog

Today it seems everyone has one. Every day, keyboards clatter as personal and commercial bloggers around the globe add the next installment to their online journals. But are blogs really worth the time and upkeep, and can they do more harm than good? >>

Search Marketing | August 25, 2008

Covario's new algorithm sheds light on paid versus organic search ads

Is your paid search campaign performing high without hurting your organic search campaign? Many marketers aren't sure but a new algorithm from Covario could help to determine how paid and organic search results are performing - or non-performing. >>

E-commerce | August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or manufacturing site, good for you. But, are you getting the most from those reviews? >>

Advertising | August 25, 2008

Newsgator, National Geographic create co-branded widgets

A new puzzle widget has consumers logging on to play and marketers logging on to co-brad. The widgets, created by a partnership with Newsgator and National Geographic, feature a puzzle that consumers are going wild for; marketers have seen the amount of time consumers are spending and are co-branding the widgets to place on their own sites. >>

Research | August 25, 2008

Women go online to research new homes

Women lead the way when it comes to researching property to buy online, according to a recent U.S. survey conducted by the National Polling Service on behalf of Obeo.com, and they desire as much visual input from real estate websites as they can get. >>