BizReport : August 21, 2008 Archive

August 21, 2008 Archive

Ecommerce | August 21, 2008

Multi-channel retailers holding back online

Multi-channel retailers are holding back on investing in online technology, finds a new report from Retail Systems Research (RSR). “Playing well with others: E-commerce’s evolving role in the customer experience” found that store-based retailers have little understanding of how consumers use e-commerce. >>

Research | August 21, 2008

Online consumer magazines experience rise in traffic

Consumer magazine websites have experienced a rise in traffic for the second quarter in a row, according to the most recent figures released by the Magazine Publishers of America. >>

Search Marketing | August 21, 2008

comScore: Indian search market study released

comScore has released findings from its latest study into the online search market in India. Three guesses who has the major market share. >>

Search Marketing | August 21, 2008

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads to their campaigns with the click of a button. >>

Viral Marketing | August 21, 2008

Tremor: Content is the key for pre-roll video ROI

Content could be the reason your most recent video ad campaign didn't pull in the kind of return you were hoping for. According to a recent report from Tremor Media, when pre-roll ads are used content can either make or break the campaign. >>

Social Marketing | August 21, 2008

MeetingWave makes social networking social

If you're one of the thousands of people who believe that online social networking just isn't social enough, you've got a new outlet. MeetingWave is a new social application that helps users connect - offline. >>