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BizReport : August 19, 2008 Archive

August 19, 2008 Archive

Ecommerce | August 19, 2008

A picture is worth many search terms

Sometimes words are not enough and online consumers want to shop with their eyes, much as they do offline. A virtual search and browse company is harnessing the power of images and becoming popular with major media brands across the globe. >>

Social Marketing | August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore. >>

Research | August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. >>

Search Marketing | August 19, 2008

Study: Paid search benefits CPG brands

Paid search may not be the newest advertising area but it still has strength, especially in the Consumer Package Goods (CPG) segment. According to a recent study from Yahoo and MediaVest, paid search ads help to increase brand awareness and purchasing intent even if consumers aren't clicking the ads. >>



Ecommerce | August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech gadgets and are brand loyal. All of these make teachers a good target for most marketers. >>

Advertising | August 19, 2008

Online video, ad spend forecasts lowered by eMarketer

Don't start counting all of those revenue numbers just yet. Eight months into a year that was supposed to show huge boosts by online advertisers, one firm has lowered their forecast expectations. Late last week, eMarketer revised both their online advertising and online video spend numbers. >>