BizReport : August 17, 2008 - August 23, 2008 Archive

August 17, 2008 - August 23, 2008 Archive

Research | August 22, 2008

Online job searchers young, educated and African-American

Those most likely to be searching for jobs online are young, educated and 47% more likely to be African-American, according to new findings from Scarborough Research. >>

Social Marketing | August 22, 2008

Facebook tests 3 new social ad formats

Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketer’s prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats starting next month. >>

Search Marketing | August 22, 2008

AdWords to change Quality Score calculation

Changes are afoot to the way in which Google Adwords calculates Quality Score, according to a recent announcement on the AdWords blog. >>

E-commerce | August 22, 2008

Study: Consumers still spending less

To get the most out of this strange economic year in the US, marketers are going to have to beef up their strategy. That may as well be the tagline of a recent Deloitte study, which indicates that consumers continue to spend less even as marketers are hoping the back-to-school rush will brighten their bottom lines. >>

Research | August 22, 2008

ComScore: Germans are becoming gamers

If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles. >>

Advertising | August 22, 2008

Report: IP Blacklisting doesn't stop click fraud

Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn't a good solution for click fraud. >>

E-commerce | August 21, 2008

Multi-channel retailers holding back online

Multi-channel retailers are holding back on investing in online technology, finds a new report from Retail Systems Research (RSR). “Playing well with others: E-commerce’s evolving role in the customer experience” found that store-based retailers have little understanding of how consumers use e-commerce. >>

Research | August 21, 2008

Online consumer magazines experience rise in traffic

Consumer magazine websites have experienced a rise in traffic for the second quarter in a row, according to the most recent figures released by the Magazine Publishers of America. >>

Search Marketing | August 21, 2008

comScore: Indian search market study released

comScore has released findings from its latest study into the online search market in India. Three guesses who has the major market share. >>

Search Marketing | August 21, 2008

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads to their campaigns with the click of a button. >>

Viral Marketing | August 21, 2008

Tremor: Content is the key for pre-roll video ROI

Content could be the reason your most recent video ad campaign didn't pull in the kind of return you were hoping for. According to a recent report from Tremor Media, when pre-roll ads are used content can either make or break the campaign. >>

Social Marketing | August 21, 2008

MeetingWave makes social networking social

If you're one of the thousands of people who believe that online social networking just isn't social enough, you've got a new outlet. MeetingWave is a new social application that helps users connect - offline. >>

Research | August 20, 2008

Most popular young adult sites in UK finance focused

Apparently, it's not all about having fun online. Research among young, British adults reveals that financial management is front of mind when it comes to their reasons for going online. >>

Advertising | August 20, 2008

OPA: Consumers act on local media ads

An Online Publishers Association study has revealed that consumers are more likely to respond to ads on local media websites compared to other local online sites. >>

Email Marketing | August 20, 2008

Marshal: Spam sells

Ever wondered why the volume of spam continues to rise? Because, it seems, people are actually buying from them. Security company Marshal asked consumers what purchases they’d made from spam and a surprising number of people confessed. >>

| August 20, 2008

ContextWeb takes contextual advertising to the next generation

When it comes to contextual advertising it seems that marketers can never have enough keywords. Upgraded algorithms from ContextWeb's ADSDAQ Exchange could change that. The company reports that after implementing their next generation algorithms, the offerings could actually discover appropriate keywords according to the content served on a website. >>

Advertising | August 20, 2008

Exelate launches optimization lab for publishers

Targeting ads is absolutely necessary for online marketers; without targeting, studies have shown that ads can fall on deaf ears or blind eyes. The problem? Some marketers still aren't sure how to target their client base or how to best use the information provided by consumers to increase the ROI of campaigns. Enter eXelate's optimization lab, touted to help publishers and advertising networks optimize their targeting abilities. >>

Search Marketing | August 20, 2008

Krillion broadens local search, in-store pick up platform

If you think your local store can't harness the power of the Internet, think again. Local search engine Krillion is taking local search to the next level by allowing consumers to shop for goods online yet pick them up locally. Since opening with service to electronics, the company has broadened its reach by adding 96 new product categories - and giving local merchants another online avenue. >>

E-commerce | August 19, 2008

A picture is worth many search terms

Sometimes words are not enough and online consumers want to shop with their eyes, much as they do offline. A virtual search and browse company is harnessing the power of images and becoming popular with major media brands across the globe. >>

Social Marketing | August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore. >>

Research | August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. >>

Search Marketing | August 19, 2008

Study: Paid search benefits CPG brands

Paid search may not be the newest advertising area but it still has strength, especially in the Consumer Package Goods (CPG) segment. According to a recent study from Yahoo and MediaVest, paid search ads help to increase brand awareness and purchasing intent even if consumers aren't clicking the ads. >>

E-commerce | August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech gadgets and are brand loyal. All of these make teachers a good target for most marketers. >>

Advertising | August 19, 2008

Online video, ad spend forecasts lowered by eMarketer

Don't start counting all of those revenue numbers just yet. Eight months into a year that was supposed to show huge boosts by online advertisers, one firm has lowered their forecast expectations. Late last week, eMarketer revised both their online advertising and online video spend numbers. >>

Domain Names | August 18, 2008

Is a micro-site good for business?

A website is a website is a website, right? Not really. The best websites out there do two basic things: provide content surrounding the product while enhancing the brand. A new offering from MerchantCircle allows businesses of all sizes to create an online presence virtually in an instant. >>

Mobile Marketing | August 18, 2008

Limbo: Indian mobile phone subscribers get most ads

The number of advertising messages that a subscriber receives varies significantly depending on which country they live in. However, there is one constant and that is that text messaging is the most common mobile advertising format in use. >>

Search Marketing | August 18, 2008

WebTrends' Ad Director to improve search results

WebTrends is launching a new tool that, it says, will improve search ad results. >>

Search Marketing | August 18, 2008

Microsoft Live Search Maps add 3 ad programs

Did you know that local search ads can be placed within Microsoft’s Live Search Maps? Two ad programs currently exist and one is in development, according to a recent post on the Virtual Earth blog. >>

Social Marketing | August 18, 2008

B2B marketing increases on social nets

As a business marketing to a business, is there a better place to be than a social network, even if that social network is a niche area? According to a recent eMarketer report, social networks are increasing their profile among B2B marketers. The report finds that in 2008 nearly $40 million will be spent on social network advertising by B2B marketers. >>

Email Marketing | August 18, 2008

Are your transactional emails experience filled?

If your answer is "no" or "I don't know", you could be missing out on future purchases by repeat consumers. Transactional emails are one of the biggest disappointments for most email marketers because they are ignored by consumers. The reason? Most transactional emails are purely functional when they could easily be an experience. >>