August 14, 2008 Archive

Research | August 14, 2008

Global online video revenues to rocket

Global online video revenues are expected to almost quadruple from a projected $1.2bn this year, to $4.5bn by 2012, according to recent figures released by media research company In-Stat. Yet, a surprising number still prefer physical discs when purchasing movies or TV shows. >>

Viral Marketing | August 14, 2008

Marketers to get ‘unrivaled insights’ into WOM

Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring. >>

Social Marketing | August 14, 2008

Facebook rules the social networking world

The Middle East and Africa experienced the biggest rise in the use of online social networking sites over the past year while the U.S. experienced the lowest, according to new data released by comScore. >>

Research | August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets even more important for marketers. Because so many consumers are using widgets, it makes sense to place ads or sponsor content in widgets. >>

Viral Marketing | August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads; ScanScout's video network allows marketers to target, optimize and deliver ads to consumers. >>

Search Marketing | August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click campaigns. By optimizing different keywords for the two areas, marketers can get more bang for their buck. >>

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