August 13, 2008 Archive

Advertising | August 13, 2008

Olympics help boost Chinese ad budgets

Over the next year, online and mobile will drive rapid growth in China’s advertising budgets, according to recent forecasts from GroupM. >>

Advertising | August 13, 2008

Ad network use increases six-fold

A new report from the Interactive Advertising Bureau and Bain & Co. has found a six-fold increase in the use of ad networks in 2007, compared to the previous year. >>

Research | August 13, 2008

DMA report reveals direct mail remains popular

Nearly half of British companies surveyed by the Direct Marketing Association used direct mail as their primary advertising channel, and most include it in their marketing plans. >>

Email Marketing | August 13, 2008

Lyris revamps ListManager

Online marketing experts Lyris have revamped and relaunched their ListManager platform, which now gives marketers to digest and diagnose email deliverability issues. Marketers can now send email messages over multiple IP addresses to improve inbox delivery rates. >>

Advertising | August 13, 2008

Forecast: Look for online advertising to jump

Although the big four advertising categories - automotive, travel, finance and telecom - have all decreased their overall advertising spends, a recent forecast from Bernstein Research indicates that online advertising is about to hit an uptick. The report finds several signs pointing to a resurgence for online advertising throughout the remainder of 2008. >>

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