BizReport : August 10, 2008 - August 16, 2008 Archive

August 10, 2008 - August 16, 2008 Archive

Research | August 15, 2008

comScore amends reporting of ad network reach

Starting with August 2008 data, comScore will make changes to the way in which it reports an ad network’s reach. The new data will reflect both “potential reach” and “actual reach”. >>

Advertising | August 15, 2008

UK: TV ad spend static, online soars

In the U.K., online advertising spending overtook that spent on mainstream television advertising last year. The finding is among many revealed in a recently released report from Britain’s Office of Communications (OfCom). >>

Mobile Marketing | August 15, 2008

Forecast: Mobile messaging will increase 15% over four years

New mobile handsets are introduced every day with new features and better abilities but still the most popular feature is mobile messaging. According to a new report from Strategy Analytics, mobile messaging will increase from $65 billion (2007) to $88 billion (2012); that is an increase of 15%. >>

Research | August 15, 2008

Study: Your voice could enhance your brand

Despite the fact that US consumers are spending less, there is a way to keep your brand from stumbling during this short recession. According to a new report from Aegis Group's Carat Insight, an identifiable voice can help to enhance your brand while an indistinguishable voice can do just the opposite. >>

Social Marketing | August 15, 2008

Report: Social marketing is still a good investment

Although a recent comScore reports indicates that social network adoption is tapering off in North America, the social platform is still a good investment for marketers. Once social networking became mainstream, it was inevitable that the consumer base would eventually reach the tipping point and new user sign-ups would taper off. >>

Research | August 14, 2008

Global online video revenues to rocket

Global online video revenues are expected to almost quadruple from a projected $1.2bn this year, to $4.5bn by 2012, according to recent figures released by media research company In-Stat. Yet, a surprising number still prefer physical discs when purchasing movies or TV shows. >>

Viral Marketing | August 14, 2008

Marketers to get ‘unrivaled insights’ into WOM

Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring. >>

Social Marketing | August 14, 2008

Facebook rules the social networking world

The Middle East and Africa experienced the biggest rise in the use of online social networking sites over the past year while the U.S. experienced the lowest, according to new data released by comScore. >>

Research | August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets even more important for marketers. Because so many consumers are using widgets, it makes sense to place ads or sponsor content in widgets. >>

Viral Marketing | August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads; ScanScout's video network allows marketers to target, optimize and deliver ads to consumers. >>

Search Marketing | August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click campaigns. By optimizing different keywords for the two areas, marketers can get more bang for their buck. >>

Advertising | August 13, 2008

Olympics help boost Chinese ad budgets

Over the next year, online and mobile will drive rapid growth in China’s advertising budgets, according to recent forecasts from GroupM. >>

Advertising | August 13, 2008

Ad network use increases six-fold

A new report from the Interactive Advertising Bureau and Bain & Co. has found a six-fold increase in the use of ad networks in 2007, compared to the previous year. >>

Research | August 13, 2008

DMA report reveals direct mail remains popular

Nearly half of British companies surveyed by the Direct Marketing Association used direct mail as their primary advertising channel, and most include it in their marketing plans. >>

Email Marketing | August 13, 2008

Lyris revamps ListManager

Online marketing experts Lyris have revamped and relaunched their ListManager platform, which now gives marketers to digest and diagnose email deliverability issues. Marketers can now send email messages over multiple IP addresses to improve inbox delivery rates. >>

Advertising | August 13, 2008

Forecast: Look for online advertising to jump

Although the big four advertising categories - automotive, travel, finance and telecom - have all decreased their overall advertising spends, a recent forecast from Bernstein Research indicates that online advertising is about to hit an uptick. The report finds several signs pointing to a resurgence for online advertising throughout the remainder of 2008. >>

Research | August 12, 2008

Search engine use on the up

The number of Internet users currently using search engines is at a new high, according to recent research from the Pew Internet & American Life Project, and starting to catch up with email as the most popular online activity. >>

Email Marketing | August 12, 2008

Johnson Box a useful email marketing tactic

The Johnson Box may be a relic of the good old days of direct mail, but it’s just as effective today for use in email marketing campaigns. >>

Advertising | August 12, 2008

AOL.com super-sizes ad units

Advertising on AOL.com just got bigger. The Internet portal has become the first to offer skyscraper units that are almost double the size of the next largest ad unit being sold on the site. >>

Viral Marketing | August 12, 2008

Why Content Is Key For Video Ads

It is no secret that marketers are still trying to figure out exactly how to appeal to the new online video viewer. Are these entities just like television viewers? Do they want the same types of ads that blog readers want? Is there really a difference between how users engage site to site? Although there are no hard and fast rules - at least not yet - studies show that video viewers are different from television viewers. Which means marketers need to rethink their online video plans. >>

Search Marketing | August 12, 2008

How to boost landing page response

Ask any experienced marketer and they will tell you - a landing page can make or break an online business. However, even though marketers know how important the landing page is, many still aren't sure how to optimize their landing pages and are therefore missing out on conversions. >>

Email Marketing | August 12, 2008

How to renew lapsed email subscribers' interest

Every email marketer and every email list has them: subscribers who haven't responded to or clicked through an email for so long that they are basically a dead contact. But before you cull that name from your list, is there any way to renew that particular subscriber's interest? Should you make just one more effort to appeal to the consumer before writing them off? >>

Research | August 11, 2008

Report: Online health site usage tapers off

The number of so-called cyber-chondriacs - those consumers consumed with needing medical information to self-diagnose or research ailments - is beginning to taper off. This according to a recent Harris Interactive Poll. What does this mean for advertisers? Perhaps just a simple warning that investing more and more of the ad budget to content sites geared toward health information should also reach it's maximum. >>

Advertising | August 11, 2008

Are You Serving Ads In the Right Online Places?

A new report from Mediamark Research & Intelligence (MRI) sheds light on how ads are being served across America - and in turn how Americans are responding to those ads. Are your online ads being shown in the right places? >>

Advertising | August 11, 2008

New display ads increase user engagement

All of that information stating the display ad is a dead advertising space? Don't believe all the hype. Display ads aren't dead so much as in need of a revamp; something that a new display ad offering from RAMP Digital is helping to do. Their flash-based display ads have helped at least one brand increase clicks and conversion rates - straight from the ad. >>

Research | August 11, 2008

Should advertisers consider cookie-less ads?

It seems each week, another headline touts the demise of online advertisers because of privacy concerns. Recently in the United State, the House of Representatives Committee on Energy and Commerce has taken up the flag and is considering more changes to acceptable and unacceptable online advertising practices. >>