August 8, 2008 Archive

Advertising | August 08, 2008

Are consumers really engaging with your site?

Consumer engagement is crucial whether your site is an ecommerce hub or the product page from a manufacturer website. How can you better engage the audience? Simply by improving the quality of the content delivered to the consumer base. However, you may not know how well the content on your site is engaging the audience if you don't have the correct metrics in place. A recent report from Forrester research shows how to better engage the audience. >>

Research | August 08, 2008

Report: Online campaigns, research influence in-store sales

Here is one more reason to advertise online: kids getting ready for the back-to-school rush are shopping online. Although this doesn't translate to online sales, it does translate to in-store sales. According to a new report from Performics, teens are shopping online and influencing their parents' in-store purchases. >>

Viral Marketing | August 08, 2008

What do mobile users really want from video?

Any time a new content choice is given to consumers, marketers are going to rush to figure out exactly what users really want from the new offering. Mobile video is the latest opportunity that has at least a few marketers scratching their heads. Do consumers want user-generated content or to watch a favorite TV show? Will the consumer watch a pre- or post-roll ad? >>

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