BizReport : August 7, 2008 Archive

August 7, 2008 Archive

Search Marketing | August 07, 2008

Google continues to dominate U.K. search

Google continues to reign supreme in the U.K., nudging its share of search up 0.5% to take it over the three-quarter mark. The gap between the search engine giant and its nearest rivals is now as big as it’s ever been. >>

Research | August 07, 2008

Russia's online ad spend rising

Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country. >>

Trends & Ideas | August 07, 2008

College students study brands for social responsibility

College students are wealthier than in previous years, representing $53 billion in discretionary buying power, and there are more of them, which is great news for retailers. But there’s a catch. To pique their interest in your brand you’ll need to exhibit a commitment to being “socially responsible”. >>

Advertising | August 07, 2008

Will the Olympics help online advertisers?

That question cannot be fully answered until after the 2-week competition is over and all of the revenue - advertising and otherwise - is officially tallied. But the early answer can only be, "We hope so." To that end, online marketers have already begun to push a large portion of their budgets toward the 2008 Beijing Olympics, whose opening ceremonies begin August 8. >>