BizReport : August 6, 2008 Archive

August 6, 2008 Archive

Advertising | August 06, 2008

American Apparel tops display ad use rankings

Some of the major online clothing retailers are using display ads, some with views in the hundreds of millions. However, comScore suggests that most major online clothing retailers could do more to make the most of their Internet ad campaigns. >>

Search Marketing | August 06, 2008

Are you integrating SEM with offline channels?

Over half of search marketers are integrating their search efforts with offline marketing, according to a new study by iProspect and JupiterResearch. Lack of budgets and staff are stopping many from making the move. >>

Email Marketing | August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey. >>

E-commerce | August 06, 2008

How to get the most from comparison shopping engines

Comparison shopping engines (CSE's) have become a huge buzzword for etailers across the globe. These engines take the most economical price points from merchants in their networks so that consumers can easily find the best deals. However, some merchants within the networks aren't seeing great results; they need to optimize their CSE profiles. >>

Email Marketing | August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes at least 4 times each day. However, this addiction doesn't seem to be making a difference for legitimate email marketers. Is there anything you can do to change that? >>

Mobile Marketing | August 06, 2008

How to better engage the mobile audience

For the past several months, a lot has been written about optimizing content for specific users' tastes. By doing this, publishers and marketers have a better chance at engaging the audience, thereby enhancing the ROI of campaigns. For mobile marketers and publishers, optimizing or personalizing the content offers to user interests is even more important. Enter a new service from ChangingWorlds which tracks users' habits and offers content based on their prior choices. >>