BizReport : August 5, 2008 Archive

August 5, 2008 Archive

Research | August 05, 2008

Gartner: Marketers must acknowledge Gen V

Marketers have another demographic to monitor and target thanks to the Internet. The new group defies all other traditional demographics with a unique blending of attitudes, interests and general behavior. >>

Mobile Marketing | August 05, 2008

Demand for mobile payments to rise

Over 38% of respondents to a global IDC survey said they would rather leave their house for a day without their wallet and keys than their mobile phones. >>

Advertising | August 05, 2008

Changing scenery cures newsletter banner blindness

Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect. >>

Advertising | August 05, 2008

Right Media, LucidMedia partner for contextual targeting

Yahoo's Right Media Advertising Exchange is adding another layer of targeting to the ads within by partnering with LucidMedia to offer contextual targeting to the ads offered through the ad exchange. LucidMedia is a contextual online advertising platform. With the new offering, marketers can contextually target the display ads placed in the exchange. >>

Search Marketing | August 05, 2008

Cobalt adds search tools to auto ad platform

Automotive advertisers have a few new tools with which to tweak their online advertising campaigns. Just in time for the fall buying season, Cobalt has rolled out a new set of tools for their PowerSearch platform to help auto marketers better reach the consumer base. Marketers can now choose from new keywords, change the way they bid on keywords for campaigns and increase consumer conversion rates in the parts/services categories. >>

Research | August 05, 2008

OPA: Consumers will engage with ads on content sites

Although utilizing the reach and strength of an advertising network or ad exchange is a good option for more advertisers, these one-stop-shops aren't a cure-all for declining advertising revenues. According to a recent study from the Online Publishers Association, content is a driving force for many brand metrics including recognition, awareness and loyalty. >>