BizReport : August 4, 2008 Archive

August 4, 2008 Archive

Research | August 04, 2008

PRWeek: 1 in 5 marketers 'pay-for-play'

Around a fifth of marketers surveyed for PRWeek and Manning Selvage & Lee’s annual Marketing Management Survey said they had purchased advertising in return for the promise of press coverage. >>

Advertising | August 04, 2008

IAB proposes video ad serving template

The Interactive Advertising Bureau (USA) has put forward a proposal that it says will standardize video ad serving communications to enable digital ad servers and digital video players to speak the same language. >>

Search Marketing | August 04, 2008

Tweens use search to navigate 'Net

Search is an integral part of a tween’s online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters. >>

Research | August 04, 2008

ComScore: Ecommerce begins to soften

Changes are coming to the ecommerce landscape, primarily because of an overall weakening in the American economy. With gas prices soaring, more and more consumers are cutting back on extra spending and the majority of consumers, it seems, chose to save their IRS stimulus checks. According to a new report from comScore, online shopping is also taking a hit from the soft economy. >>

Research | August 04, 2008

Google tests in-game ad platform

If you had any questions about in-game advertising being truly viable, a new offering being tested by Google will likely ease those fears. The search and advertising giant is test-launching an in-game advertising platform: AdSense for Games. >>