BizReport : August 3, 2008 - August 9, 2008 Archive

August 3, 2008 - August 9, 2008 Archive

Advertising | August 08, 2008

Are consumers really engaging with your site?

Consumer engagement is crucial whether your site is an ecommerce hub or the product page from a manufacturer website. How can you better engage the audience? Simply by improving the quality of the content delivered to the consumer base. However, you may not know how well the content on your site is engaging the audience if you don't have the correct metrics in place. A recent report from Forrester research shows how to better engage the audience. >>

Research | August 08, 2008

Report: Online campaigns, research influence in-store sales

Here is one more reason to advertise online: kids getting ready for the back-to-school rush are shopping online. Although this doesn't translate to online sales, it does translate to in-store sales. According to a new report from Performics, teens are shopping online and influencing their parents' in-store purchases. >>

Viral Marketing | August 08, 2008

What do mobile users really want from video?

Any time a new content choice is given to consumers, marketers are going to rush to figure out exactly what users really want from the new offering. Mobile video is the latest opportunity that has at least a few marketers scratching their heads. Do consumers want user-generated content or to watch a favorite TV show? Will the consumer watch a pre- or post-roll ad? >>

Search Marketing | August 07, 2008

Google continues to dominate U.K. search

Google continues to reign supreme in the U.K., nudging its share of search up 0.5% to take it over the three-quarter mark. The gap between the search engine giant and its nearest rivals is now as big as it’s ever been. >>

Research | August 07, 2008

Russia's online ad spend rising

Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country. >>

Trends & Ideas | August 07, 2008

College students study brands for social responsibility

College students are wealthier than in previous years, representing $53 billion in discretionary buying power, and there are more of them, which is great news for retailers. But there’s a catch. To pique their interest in your brand you’ll need to exhibit a commitment to being “socially responsible”. >>

Advertising | August 07, 2008

Will the Olympics help online advertisers?

That question cannot be fully answered until after the 2-week competition is over and all of the revenue - advertising and otherwise - is officially tallied. But the early answer can only be, "We hope so." To that end, online marketers have already begun to push a large portion of their budgets toward the 2008 Beijing Olympics, whose opening ceremonies begin August 8. >>

Advertising | August 06, 2008

American Apparel tops display ad use rankings

Some of the major online clothing retailers are using display ads, some with views in the hundreds of millions. However, comScore suggests that most major online clothing retailers could do more to make the most of their Internet ad campaigns. >>

Search Marketing | August 06, 2008

Are you integrating SEM with offline channels?

Over half of search marketers are integrating their search efforts with offline marketing, according to a new study by iProspect and JupiterResearch. Lack of budgets and staff are stopping many from making the move. >>

Email Marketing | August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey. >>

E-commerce | August 06, 2008

How to get the most from comparison shopping engines

Comparison shopping engines (CSE's) have become a huge buzzword for etailers across the globe. These engines take the most economical price points from merchants in their networks so that consumers can easily find the best deals. However, some merchants within the networks aren't seeing great results; they need to optimize their CSE profiles. >>

Email Marketing | August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes at least 4 times each day. However, this addiction doesn't seem to be making a difference for legitimate email marketers. Is there anything you can do to change that? >>

Mobile Marketing | August 06, 2008

How to better engage the mobile audience

For the past several months, a lot has been written about optimizing content for specific users' tastes. By doing this, publishers and marketers have a better chance at engaging the audience, thereby enhancing the ROI of campaigns. For mobile marketers and publishers, optimizing or personalizing the content offers to user interests is even more important. Enter a new service from ChangingWorlds which tracks users' habits and offers content based on their prior choices. >>

Research | August 05, 2008

Gartner: Marketers must acknowledge Gen V

Marketers have another demographic to monitor and target thanks to the Internet. The new group defies all other traditional demographics with a unique blending of attitudes, interests and general behavior. >>

Mobile Marketing | August 05, 2008

Demand for mobile payments to rise

Over 38% of respondents to a global IDC survey said they would rather leave their house for a day without their wallet and keys than their mobile phones. >>

Advertising | August 05, 2008

Changing scenery cures newsletter banner blindness

Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect. >>

Advertising | August 05, 2008

Right Media, LucidMedia partner for contextual targeting

Yahoo's Right Media Advertising Exchange is adding another layer of targeting to the ads within by partnering with LucidMedia to offer contextual targeting to the ads offered through the ad exchange. LucidMedia is a contextual online advertising platform. With the new offering, marketers can contextually target the display ads placed in the exchange. >>

Search Marketing | August 05, 2008

Cobalt adds search tools to auto ad platform

Automotive advertisers have a few new tools with which to tweak their online advertising campaigns. Just in time for the fall buying season, Cobalt has rolled out a new set of tools for their PowerSearch platform to help auto marketers better reach the consumer base. Marketers can now choose from new keywords, change the way they bid on keywords for campaigns and increase consumer conversion rates in the parts/services categories. >>

Research | August 05, 2008

OPA: Consumers will engage with ads on content sites

Although utilizing the reach and strength of an advertising network or ad exchange is a good option for more advertisers, these one-stop-shops aren't a cure-all for declining advertising revenues. According to a recent study from the Online Publishers Association, content is a driving force for many brand metrics including recognition, awareness and loyalty. >>

Research | August 04, 2008

PRWeek: 1 in 5 marketers 'pay-for-play'

Around a fifth of marketers surveyed for PRWeek and Manning Selvage & Lee’s annual Marketing Management Survey said they had purchased advertising in return for the promise of press coverage. >>

Advertising | August 04, 2008

IAB proposes video ad serving template

The Interactive Advertising Bureau (USA) has put forward a proposal that it says will standardize video ad serving communications to enable digital ad servers and digital video players to speak the same language. >>

Search Marketing | August 04, 2008

Tweens use search to navigate 'Net

Search is an integral part of a tween’s online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters. >>

Research | August 04, 2008

ComScore: Ecommerce begins to soften

Changes are coming to the ecommerce landscape, primarily because of an overall weakening in the American economy. With gas prices soaring, more and more consumers are cutting back on extra spending and the majority of consumers, it seems, chose to save their IRS stimulus checks. According to a new report from comScore, online shopping is also taking a hit from the soft economy. >>

Research | August 04, 2008

Google tests in-game ad platform

If you had any questions about in-game advertising being truly viable, a new offering being tested by Google will likely ease those fears. The search and advertising giant is test-launching an in-game advertising platform: AdSense for Games. >>