Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : July 18, 2008
WebTrends launches video tracking software
If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video campaigns.
This type of information can help to improve overall campaign ROI, brand awareness and track conversions as well as tracking the engagement levels of users watching the videos.
"To increase audience engagement, companies need to monitor their video stream, and be able to analyze how their online visitors experience and engage with video," said Alex Yoder, vice president of Sales, North America, WebTrends. "With WebTrends video tracking, marketers can create a more direct and honest relationship with their visitors, based on all of media and content that organizations now offer on their web sites."
The platform tracks videos in all of the major formats from Flash to Microsoft Silverlight and can also track visits through Windows Media, Real Media and Apple Quicktime. Marketers can also study how react to the video and what actions they take later on.
Trends are noted daily and stats are provided daily as well so that marketers can make changes to their campaigns on the fly.
Subscribe to BizReport
Latest Headlines
- U.S. business-to-business marketers boosting overseas budgets
- CheckFree: Security no longer main barrier to online banking
- ANA: Marketers being asked to reduce marketing costs
- How to get more from email list generation
- Study: Advertising networks can accelerate online sales
- Russia's online audience is growing the fastest
- Online leisure travel market grows, bookings drop
- Pew identifies 4 news audience groups
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.