WebTrends launches video tracking software

If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video campaigns.

by Kristina Knight

This type of information can help to improve overall campaign ROI, brand awareness and track conversions as well as tracking the engagement levels of users watching the videos.

"To increase audience engagement, companies need to monitor their video stream, and be able to analyze how their online visitors experience and engage with video," said Alex Yoder, vice president of Sales, North America, WebTrends. "With WebTrends video tracking, marketers can create a more direct and honest relationship with their visitors, based on all of media and content that organizations now offer on their web sites."

The platform tracks videos in all of the major formats from Flash to Microsoft Silverlight and can also track visits through Windows Media, Real Media and Apple Quicktime. Marketers can also study how react to the video and what actions they take later on.

Trends are noted daily and stats are provided daily as well so that marketers can make changes to their campaigns on the fly.