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BizReport : Social Marketing : July 15, 2008
Virtual worlds continue to attract real world invesment
Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene.
Lively, Google’s recently released virtual world-esque offering, is the latest in what is becoming an increasingly competitive real life market – virtual worlds.
Virtual worlds trade media company, Virtual Worlds Management, recently released figures for Q2 2008 that show $161 million has been invested. This figure is down slightly from Q1 which saw $184 million.
That brings the total year to date investment figure to a healthy $345 million.
The lion’s share of the investments went to two massively multiplayer online games companies. Realtime Worlds, whose virtual world set in a large city is due to be launched later this year, received $50 million and Turbine Inc. received $40 million. A full listing is available online.
It wasn’t just virtual world creators that received investment. In a nod to the future of online worlds an investment of $200k was made in Metaverse Mod Squad which provides support and staff for virtual events.
Tags: online games, virtual worlds
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