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BizReport : Advertising archives : July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests.

by Kristina Knight

According to company information, Veoh serves more than one billion video views each quarter.

“Veoh is in the unique position to observe viewer behaviors and patterns across various forms and sources of content at an unprecedented scale,” said Steve Mitgang, Veoh CEO. “By helping marketers connect with target consumers, Veoh is unlocking tremendous opportunity.”

Marketers can choose to target their ads according to all video properties on the Internet, including TV shows, movie trailers and clips and consumer generated content. As an example, a marketer could target tech/gaming consumers by advertising on game-related videos or while watching other game-related content on Veoh.

Behavioral targeting is becoming more and more important in the online world because consumers are becoming used to generic display ads, turning off pop-up ads and ignoring ads served through social networking sites. By serving ads of interest to a consumer at the time they are engaged with a related product - for example advertising a new game release while a user is waiting for a current game to load - they are more likely to engage that user.

Tags: behavioral targeting, online video, targeted ads, video advertising

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