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BizReport : Advertising : July 10, 2008
Search volume data added to AdWords keyword tool
Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool.
Using Adwords’ Keyword Tool, advertisers are able to view data across a multitude of areas including competition, average CPCs and estimated keyword ad positions.
AdWords has now added more hard data to enable advertisers to fine tune their ad campaigns - the ability to see approximately how many people are searching on specific keywords. An official announcement was recently posted on the AdWords blog.
Expect counts to differ from third-party tools as, on the whole, they have not been privy to the Google search database. Plus, with Google being the most-used search engine, it follows that their data should be more relevant.
Marios Alexandrou at AllThingsSEM.com ponders on the far reaching implications of the recent update in an interesting recent article.
Tags: AdWords, keyword analysis, search marketing
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