BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : July 25, 2008

Report: Mobile maps draw in users

The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe.

by Kristina Knight

"The mobile phone as a personal navigation device makes tremendous sense," said Mark Donovan, comScore senior analyst. "With the influx of devices . . . Entering the market . . . And the growing popularity of downloadable navigation applications, you don't need a map to see where this sector is going."

Just which users are going to mapping sites most?

In France 1.2 million consumers are using mobile mapping sites (2.7% of the mobile population), in Germany more than 900,000 users are mapping (2%) and in Italy 2.1 million consumers are mapping (4.6%). However, the largest consumer bases using maps are in the US with 16 million users logging on to mobile mapping sites; that is just over 7% of the mobile population and in the UK with 2.14 million users logging on (4.5% of the mobile population).

Those logging on to mapping sites are most interested in driving directions, in directions for public transit or in getting mapping information for exercise (walking, running, bicycling).

Tags: mobile marketing

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2008/07/report_mobile_maps_draw_in_users.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.