RSS feed Get our RSS feed

News by Topic

BizReport : Research archives : July 11, 2008

Report: Canadians most likely to bank online

A new report from comScore indicates that Canadians are leading the way with online banking. While some marketers may not think this is relevant to online marketing, it is. With online banking being a relatively new endeavor, but one that many consumers are interested in, it indicates that Canadians are some of the first adopters.

by Kristina Knight

This should make Canadians of prime importance to marketers around the world because early adopters are likely to be the first to try many different types of platforms.

“Candians are typically very savvy Internet users,” said Brent Bernie, president of comScore Media Metrix, comScore Canada. “But because the Canadian online banking sector is so developed and competition already so fierce, banks need to closely examine how they are meeting the needs of their consumers online.”

The study found that just over 67% of Canadians are banking online. By comparison, UK users are banking at only 49% online and US consumers at only 44%. Nearly 42% of Australians bank online.

On average, Canadians spend 46 minutes on their banking sites and viewed more than 120 pages per viewer. The most likely age group to bank online is 45-54 year olds, followed by 55-64 year olds and 35-44 year olds.

Tags: early adopters, online banking

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.