Pontiflex launches CPL Banners

Another advertising unit is coming online and it is one that advertisers should experiment. Although technically a banner ad, the new offering from Pontiflex has a cost-per-lead model attached so marketers only pay at certain times.

by Kristina Knight

Zephrin Lasker, CEO and Co-founder, Pontiflex said, "[Advertisers can] create custom CPL AdUnitX banners, which have a demonstrable track record of increasing campaign ROI. Advertisers can now buy display advertising on a CPL basis and not just through CPM and CPC pricing models."

AdUnit X works by allowing marketers to place offers in the banner ad itself rather than making them include a click-through to a product landing page. The platform is targeted for both brand and direct response marketers. The ads can be created by the advertisers, cutting out the expensive art charges that come along with working with a large advertising agency. Once created, the ads are sents to publisher websites identified through Pont flex’s “GENList” directory.

Because the display ad houses the actual offer, marketers have a better chance to increase campaign ROI. Consumers no longer have to click an ad, find the landing page and then engage with the product; instead, they can reach the offer and product at the display ad, basically cutting out the middle man.

The ads are also a benefit for publisher websites because consumers never leave the site for a landing page. They can engage and purchase a product from the ad so that they are continuously on the publisher page.