Natural Path Media connects green marketers with self-serve ads

Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns.

by Kristina Knight

Marketers can use their own creative departments or create their ads from templates ready-made and customizable. The ads can be targeted as run-of-network, by geographic location or by publishing channel, for example the Eating Well or Home & Garden sections of a publishing site.

This type of channel targeting could also be contextual because ads for Lifestyle or Green Sustainability products could be contextually targeted to these specific channels within a website.

“The trend towards green is no longer the case of niche consumer groups and activists pulling reluctant corporations into making vague green claims,” was recently written on the Natural Path Media blog. “There is no denying that corporations of all sizes. . .are making large investments in environmental programs that go to the core of their businesses. And they are seeking to tout these investments and programs as an essential part of their corporate and product branding efforts.”