Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : July 22, 2008
Natural Path Media connects green marketers with self-serve ads
Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns.
Marketers can use their own creative departments or create their ads from templates ready-made and customizable. The ads can be targeted as run-of-network, by geographic location or by publishing channel, for example the Eating Well or Home & Garden sections of a publishing site.
This type of channel targeting could also be contextual because ads for Lifestyle or Green Sustainability products could be contextually targeted to these specific channels within a website.
“The trend towards green is no longer the case of niche consumer groups and activists pulling reluctant corporations into making vague green claims,” was recently written on the Natural Path Media blog. “There is no denying that corporations of all sizes. . .are making large investments in environmental programs that go to the core of their businesses. And they are seeking to tout these investments and programs as an essential part of their corporate and product branding efforts.”
Tags: green marketing, online marketing
Subscribe to BizReport
Latest Headlines
- Adgooroo: More search marketers turn to LiveSearch
- Report: Gift card buying, usage will change in 2008
- Nielsen partners to measure China's Internet usage
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.