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BizReport : Research : July 22, 2008
JupiterResearch: Serious sports fans online
Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch.
To keep up their obsession with all things sport, serious sports fans turn to the Internet. Dominated by young males aged 25-34, this segment of online society accounts for 19% of all users, found JupiterResearch.
Serious sports fans use many forms of online media and are heavy consumers of online video. ESPN has become one of the top 10 online video providers and the NHL’s videos attracted 12.4 million unique visitors in April this year, up 43% year on year.
JupiterResearch’s report, "Serious Sports Fans: Programming for a Lucrative Audience," also found that this audience shops more online. These two observations alone should tell marketers and advertisers that there is scope for increasing revenues over and above those that come from ads such as implementing features like “paid video, ticketing, and merchandising”, according to David Schatsky, President of JupiterResearch.
Tags: ad revenues, online video, sports
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