BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Research : July 22, 2008


JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch.

by Helen Leggatt

jup_logo.gifTo keep up their obsession with all things sport, serious sports fans turn to the Internet. Dominated by young males aged 25-34, this segment of online society accounts for 19% of all users, found JupiterResearch.

Serious sports fans use many forms of online media and are heavy consumers of online video. ESPN has become one of the top 10 online video providers and the NHL’s videos attracted 12.4 million unique visitors in April this year, up 43% year on year.

JupiterResearch’s report, "Serious Sports Fans: Programming for a Lucrative Audience," also found that this audience shops more online. These two observations alone should tell marketers and advertisers that there is scope for increasing revenues over and above those that come from ads such as implementing features like “paid video, ticketing, and merchandising”, according to David Schatsky, President of JupiterResearch.

Tags: ad revenues, online video, sports

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2008/07/jupiterresearch_serious_sports_fans_online.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.