JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The platform allows marketers to track emails at a glance.

by Kristina Knight

The Visual Overlay for Click Tracking platform allows marketers to see how emails are performing at a glance because the statistics are superimposed on top of sent emails.

"With . . . Visual Overlay for Click Tracking, we are able to view click tracking results visually superimposed on top of our sent email campaigns," said Charlie Hohorst, president of CajunGrocer.com. CajunGrocer.com is one of the first marketers to use the new offering. "At a glance, we can now see our message and exactly how each link is performing in terms of visits. Plus, we can view additional campaign details such as total clicks versus unique clicks."

The tracking capabilities go link by link so that marketers can see which links within the message are most interesting to consumers. This is important because knowing which links are most effective can show which link location is most effective for future campaigns.

Ajay Goel, President of JangoMail said, "Marketers can tell if a link is more effective at the top or in the middle of a message -- or if an image link was more successful than a text link to the same URL."