Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : July 09, 2008
Interpublic: Search is slowing, Social is growing
Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off.
Interpublic’s Magna Global division has released a forecast that indicates emerging media - online gaming, social networking and online video - will grow at just over 31% in 2009. In the US, online advertising spending is expected to decrease by about 1% in 2008; 2009 spending is not expected to be much better.
Part of this decrease will come because online businesses are expected to decrease their online spending by about 7% in 2008.
Surprisingly, display ads are expected to show the fastest growth rate (12% increase over 2007). That is nearly three times the growth rate of other ad types. Online search, meanwhile, is expected to grow by 24%, a slowdown of 2.5% year over year. Social network marketing is expected to grow by 37%, a decrease of nearly 30% year over year.
Although the forecast indicates that both search and social marketing are beginning to slow, search is slowing at the faster rate. This could be because social marketing is so new and has more opportunities for targeting specific consumer groups.
Tags: search marketing, social marketing
Subscribe to BizReport
Latest Headlines
- Social network targets job seekers
- Can domain segmentation increase email ROI?
- Report: The 2008 holidays may not be as bleak
- Mobile phones take on new roles
- MRI: Email most popular online activity
- Internet access via mobile booming in Britain
- PowerReviews gives SMBs online review option
- Media6Degrees launches to public
Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.