News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
IAB releases revised ad unit and rich media guidelines
It’s time to debrief the production and creative teams – the Interactive Advertising Bureau has released revised ad unit and rich media guidelines.
By standardizing online creative specifications the IAB has been successful in simplifying the ad buying process. The guidelines, which have recently been revised, cover a multitude of ad formats.
“These guidelines expand upon the seminal work begun with the Universal Ad Package and give interactive publishers even more opportunity to provide marketers with innovative solutions that engage consumers,” said Randall Rothenberg, President and CEO of the IAB. “Publisher compliance with the IAB guidelines sends a clear signal to marketers that the industry is continuing to simplify the ad-buying process.”
In a recent announcement the revised guidelines were set out as follows:
- Address minimum guidelines for common ad formats and sizes such as banners and buttons as well as transitional and various over-the-page units such as floating ads, page take-overs and tear-backs;
- Define rich media as separate from basic animated ads by requiring interaction aside from the ability to click-through;
- Cover ads delivered into standard web environments including email and static and dynamic web pages; and
- Update the minimum file sizes of the 2002 Universal Ad Package.
- Six ways to increase the performance of your Pinterest Pins
- Personalization key to becoming a 'Best Friend Brand'
- Young mobile users annoyed by ads in apps
- Top 3 tips to harness dark social data
- Report: M:Commerce share up one-third
- Consumer engagement with mobile ads on the rise
- Android dominates smartphone market
- How to tell if social is right for your brand
Featured White Papers
- How to Create a Mobile Device Storefront
It is estimated that 55% of Americans regularly shop online at an average of 15.6 online purchases per year. However,...
- Why The Smartest Marketers Have External Writing Teams
Here's why the savvy ones in the business are outsourcing their content right now (and why you should be, too)....