IAB launches help center for British search marketers

Changes to Google’s trademarked terms policy in the U.K. has led to the creation of a help center to guide British marketers through the maze of search marketing policies and best practices.

by Helen Leggatt

iab%20logo.jpg This month sees the launch of the Internet Advertising Bureau’s Search Help Centre. The online destination will contain “regularly updated information and solutions to common search marketing issues”.

The launch of the free-to-use help center comes shortly after Google's controversial change to its trademarked terms policy,in the U.K., which allows brands to bid on rivals' names.

Topics covered will include intellectual property rights, privacy, keywords lists and click costs.

The likes of Google, Yahoo and Microsoft have provided significant input on their individual sales policies and provided guidance on search marketing best practice techniques. Content is also provided by the Search Council and leading search industry experts.

“This is a world first. To see major players in the industry collaborating like this has empowered the IAB to produce an invaluable help centre for advertisers,” said Guy Phillipson, IAB’s Chief Executive.

“It is a giant leap forward in the education process to help marketers make informed decisions about a relatively new form of marketing which places so much responsibility on the advertisers themselves.”