Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : July 17, 2008
Google/Yahoo deal could come at cost to marketers
Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices.
SearchIgnite president, Roger Barnette, said that a rise in overall search advertising costs would be experienced by most marketers in the wake of a Google/Yahoo sponsored search partnership, reports Mediaweek.
“The deal is clearly financially beneficial for both Yahoo and Google; however, advertisers need to be aware of the potentially significant impact to their search marketing efforts,” said Barnette.
Barnette referenced a recently released study by SearchIgnite into the pricing impact of the proposed Google/Yahoo sponsored search deal.
The study (.pdf), “Potential Impact of Google-Yahoo Partnership & Cost to Marketers”, concluded that Yahoo keyword prices may rise by around 22%. This assumes a profit maximization strategy is implemented.
Marketers will need to “adjust their search strategies accordingly”, advised Barnette.
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.