Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : July 17, 2008
Google/Yahoo deal could come at cost to marketers
Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices.
SearchIgnite president, Roger Barnette, said that a rise in overall search advertising costs would be experienced by most marketers in the wake of a Google/Yahoo sponsored search partnership, reports Mediaweek.
“The deal is clearly financially beneficial for both Yahoo and Google; however, advertisers need to be aware of the potentially significant impact to their search marketing efforts,” said Barnette.
Barnette referenced a recently released study by SearchIgnite into the pricing impact of the proposed Google/Yahoo sponsored search deal.
The study (.pdf), “Potential Impact of Google-Yahoo Partnership & Cost to Marketers”, concluded that Yahoo keyword prices may rise by around 22%. This assumes a profit maximization strategy is implemented.
Marketers will need to “adjust their search strategies accordingly”, advised Barnette.
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.