Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise.

by Helen Leggatt

Across the globe Google remains the dominant search engine. In two countries, the U.K. and Australia, Google’s market share is huge at almost 90%, found Hitwise. In the U.K. the search engine has increased market share by 10% year on year.

Meanwhile, in the U.S., Google’s market share showed a less dramatic rise from June 2007’s 64% creeping up to 69% this year.

Other big search engines lost overall market share. Yahoo dropped to 4% from 7.7% a year ago and MSN dropped from 5.7% to 3.7% in the same period.

The remaining 42 search engines cited could only muster up a 1.5% market share between them.

Tags: market share, search engine

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Google's US market share is bound to increase significantly in the coming months as many of their most formidable competitors are evaporating and fading fast. In a series of bizarre moves, many competing search engines have decided to nearly abandon the US keyword search marketplace altogether. Take Ask.com; after a couple of failed rebranding efforts, Barry Diller and his IAC Interactive Group recently decided to leave the lucrative keyword search game and are now only targeting Moms with Kids(?). How can a so-called search engine survive on such a limited vertical(?). Many expect Ask.com to dissolve from the US keyword search landscape by 2010. Yahoo also has many internal issues to overcome before they can regain any lost ground. The once proud "kings of search" let it all slip away under the neglectful eye of Terry Semel. Now Yahoo has to deal with an onslaught of mass resignations among key managers. Susan Decker and Jerry Yang have conflicting agendas and continue to knock heads on direction. In the meantime key managers and skilled, veteran staffers have been leaving Yahoo in droves. MSN just keeps spinning in circles on search and stumbling all over themselves to get in the game. Like the univited, late-arriving guest who has consumed way too many liquids prior to arrival, MSN is so very late to the party and is introducing nothing original or unique. They keep hitting the same old tap years after the crowd has moved on. Time for a new approach and exclusive technology. Why should the millions of satisfied Google searchers leave Google for MSN (?) Expect Google's share of keyword search here in the states to increase rapidly with Googlebot powering 85-90% of all US keyword search results within the year.

Posted by: Jack Roberts on July 19, 2008 06:41