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BizReport : Research : July 13, 2008
Emerging media growth slowdown ahead
The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential.
In his presentation on emerging media MAGNA’s Brian Wieser illustrates the predicted growth of many platforms including social media, search, gaming, interactive TV, online video and digital out-of-home. Despite a forecasted 31.1% rate of growth for 2009, this is still a slowdown from previous years.
The dominant emerging medium will remain search, forecast to grow by 24% to $13.8 billion in 2009. This does, however, represent a slowdown from this year’s forecast of 26.5%.
Online video will be the fastest-growing emerging media, illustrates Wieser. He expects gains of 45% to just over $800 million in 2009, although this is still a comedown from the 67.4% experienced in 2007.
Mobile will grow just 42.6% in 2009, a marked difference from 2007’s 118.2% and the forecasted growth of 74.2% for this year.
Wieser’s presentation also forecasts emerging media such as social and gaming, and can be viewed free online.
Tags: emerging media, forecast
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